IMAX Corporation (NYSE:IMAX; TSX:IMX) and Showcase Cinemas today announced an agreement for an IMAX cinema to be installed at the Bluewater Shopping Centre in Kent.
The deal is a first for Showcase and signals a commitment to enhance the customer experience at this iconic out-of-town shopping complex. Part of National Amusements, Inc., Showcase operates cinemas at 20 UK locations, including three Cinema de Lux venues. National Amusements, Inc. operates more than 850 screens globally and has been an IMAX partner since 2001, with a total of five IMAX cinemas in the US, Brazil and Argentina.
"We have been operating IMAX cinemas for many years and have seen first-hand how IMAX drives incremental revenue for an entire cinema complex,” said Shari Redstone, President of National Amusements. “When it comes to presenting epic entertainment, the IMAX format is world-class and we are delighted to bring this unique cinematic experience to our patrons in the UK.”
We are pleased National Amusements is expanding its IMAX footprint to the UK – particularly to a site that ranks among the nation’s five highest-grossing multiplexes and is located in one of the busiest shopping centres in the UK,” said Andrew Cripps, President, IMAX EMEA. “National Amusements has been a tremendous IMAX operator and we look forward to even more success together as we continue our network expansion across Europe.”
About Showcase Cinemas
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 940 screens in the US, UK, Brazil and Argentina. National Amusements delivers a superior entertainment experience under its Showcase, Showcase Cinema de Lux, Multiplex and UCI brands. Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. For more information, please visit the Showcase website, follow @showcasecinemas or search ‘Showcase Cinemas UK’ on Facebook.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2013, there were 785 IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113 institutions) in 55 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook, Twitter and YouTube.