Aleksandr and Sergei get immersed into the SPIDER-MAN: HOMECOMING world with MEERKAT MOVIES ad set in the MCU | The Fan Carpet Ltd • The Fan Carpet: The RED Carpet for FANS • The Fan Carpet: Fansites Network • The Fan Carpet: Slate • The Fan Carpet: Theatre Spotlight • The Fan Carpet: Arena • The Fan Carpet: International

Aleksandr and Sergei get immersed into the SPIDER-MAN: HOMECOMING world with MEERKAT MOVIES ad set in the MCU


04 July 2017

Ahead of the highly-anticipated Sony Pictures Releasing UK summer blockbuster, Spider-Man™: Homecoming, comparethemarket.com has launched a new multi-million pound, above the line campaign featuring Aleksandr and Sergei.

Following the successes of previous film partnerships including Batman V Superman and Star Wars, comparethemarket.com has teamed up with Sony Pictures Releasing UK on a 30” advert, launching on the 4th July 2017.

The new advert for Spider-Man™: Homecoming is supported by a 360-marketing campaign, working with lead agencies VCCP Blue and VCCP Me, and is the first-time audiences will see meerkats, Aleksandr and Sergei, immersed into the film’s world, with the ad set in the Marvel Cinematic Universe. The TVC was directed by Dave Scanlon and produced by Steven Riley and Patrick Duguid at Passion Pictures, with additional visual effects executed by Method Studios, who also worked on the Spider-Man™: Homecoming film. The advert, also supported by MEC, will be promoted via TV, VOD, radio, cinema and social video.

 

 

The advert opens on Spider-Man swooping down from the sky and landing in a New York back ally. Quickly packing away his suit into a rucksack, we now see Peter Parker stopping at a café, with Aleksandr and Sergei at the table behind. As the meerkats pack up to continue their sightseeing, Sergei accidently picks up Peter Parker’s rucksack instead of his own. Upon finding the Spider-Man outfit within the bag, Sergei playfully takes on the persona of the famous superhero, clambering up lamp posts and fighting the evil creatures of New York; the pesky pigeon. Before he knows it his ‘imaginary webs’ have actually fired, seeing Sergei shoot off into the distance. The ad ends with Peter Parker waiting to cross the road, with Sergei stuck to the side of a bus tangled in a web.

Mark Vile, Marketing Director at comparethemarket.com, said “With the summer blockbuster season well underway, we’re thrilled to be partnering with this major film release. Working with the teams at Sony Pictures Releasing UK has further bolstered our Meerkat Movies proposition, allowing us to deliver unique and engaging storytelling to our audiences. Summer holidays can often prove expensive when it comes to keeping the family entertained, so we hope the benefit of 2 for 1 cinema tickets will be a welcome reward.”

Existing and new customers of comparethemarket.com have the exclusive opportunity to enjoy the new Spider-Man™: Homecoming film with their 2-for-1 Meerkat Movies cinema tickets either on a Tuesday or Wednesday this summer.

 

 

Since launching Meerkat Movies over two years ago, over six million people have redeemed a code with comparethemarket.com, saving the UK over £45m by giving members the chance to enjoy two for one cinema tickets every week for a year.

 

 

Spider-Man: Homecoming Film Page | Spider-Man: Homecoming Review

SPIDER-MAN: HOMECOMING SWINGS INTO CINEMAS ON JULY 5

About Meerkat Movies
For existing customers Meerkat Movies is valid for 12 months up until the expiry date or the first anniversary of the qualifying product.

With cinema tickets costing on average £7.41[1], if a customer were to take full advantage of the 2-for-1 offer every week for a year, they could save over £385.32, effectively watching 52 free movies.

About comparethemarket.com
comparethemarket.com was launched in 2006 and has grown rapidly over the past eleven years to become one of the UK’s leading price comparison websites.

comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.

comparethemarket.com actively works with its brand partners to help provide great services to customers.

comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Conduct Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094

ABOUT SONY PICTURES ENTERTAINMENT

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. 

ABOUT SPIDER-MAN: HOMECOMING
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

Spider-Man: Homecoming stars Tom Holland, Michael Keaton, Jon Favreau, Zendaya, Donald Glover, Tyne Daly with Marisa Tomei and Robert Downey Jr.

Spider-Man: Homecoming is directed by Jon Watts. The screenplay is by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, from a Screen Story by Jonathan Goldstein & John Francis Daley, based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film is produced by Kevin Feige and Amy Pascal and executive produced by Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Jeremy Latcham and Stan Lee.

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