Altitude Film Distribution Launches Partnership with SportsAid for the June release of Jesse Owens biopic RACE with UK Quad Poster
Independent film distributor and national charity team up on the release of Olympics-themed film RACE (out 3 June) to generate awareness and funding for Support the Next campaign
Altitude Film Entertainment and SportsAid announced today that they are joining forces on the theatrical release of RACE, the incredible true story of gold medal champion Jesse Owens’ fight to make Olympic history, in cinemas 3 June. This partnership is designed to help raise funds for SportAid’s Support the Next campaign, which backs young people’s dreams to become Britain’s next generation of Olympic and Paralympic athletes.
To kick-start the partnership, Altitude has released RACE’S first official UK poster which pays tribute to SportsAid’s 40th anniversary and Support the Next. Providing support and resources to help young, talented athletes fulfill their ambitions and achieve their personal best, this relationship will bring awareness to the British public of how essential funding is to help our budding athletes with training costs, travel and competition expenses.
“There are many great sporting stories, but few quite as inspiring and life-affirming as that of Jesse Owens,” said SportsAid’s chief executive Tim Lawler. “In many ways, the athlete journey is actually a life journey – effort, ambition, success, disappointment and resilience all feel familiar – and SportsAid tries to celebrate this journey through the next generation of talented young sports people that we help. To be able to partner with Altitude at such a significant time for the charity, and it being an Olympic and Paralympic year too, is a fantastic opportunity. One iconic moment in history being shared in a way that perhaps might help a new generation onto similarly great things has a nice feel to it.”
The charity’s recently launched Support the Next film highlights the hard work that goes on behind the scenes of a young athlete’s career – the early mornings, the late nights, the sacrifices made to train and compete, each and every day, as they look to reach the top.
Hamish Moseley, Altitude’s Head of Distribution, commented “We are thrilled to be collaborating with SportsAid on the release of RACE to support this next generation of British athletes who are making a huge commitment to their sport and pushing through obstacles, not dissimilar to what Owens himself experienced. With the Rio Olympics and Paralympics on the horizon, SportsAid’s 40th anniversary, and the 80th anniversary of Owens’ success, it couldn’t be a better time to rally support for and celebrate the future of British sport!”
This summer’s sporting calendar will see another big event when Jesse Owens’ inspirational story come to life on the big screen. Directed and produced by Emmy Award®-winner Stephen Hopkins, RACE follows black athlete Jesse Owens’ meteoric rise to become a four-time Olympic gold medalist at the 1936 games in Nazi Germany. RACE stars Stephan James in his breakout role as Jesse Owens, alongside British Academy Award®-winners Jeremy Irons and William Hurt, as well as the magnetic Carice van Houten and Jason Sudeikis in a career-transforming role. RACE was made with the cooperation of the Jesse Owens Foundation and the Owens family and will be released across the UK on June 3rd.
To find out more about SportsAid’s Support the Next campaign and what you can do to help support the next generation of Olympians and Paralympians visit here.
RACE HITS CINEMAS ON JUNE 3
• SportsAid is the only national charity (#1111612) of its kind - helping young British sportsmen and women who aspire to be the nation's next Olympic, Paralympic, Commonwealth or world champions since 1976.
• SportsAid provides these athletes with financial support and recognition as they’re starting out in their sporting careers. The charity is supporting 1,200 athletes - the vast majority aged 12 to 18 - in 2016. The typical value of a SportsAid Award is £1,000.
• These athletes are the UK's brightest prospects. Each year, they are nominated to SportsAid by the national governing bodies of more than 60 sports. Most of them receive no funding, other than that from SportsAid, which means they rely heavily on their parents for support.
• Athletes supported by SportsAid feel balancing the different areas of their lives and access to funding are the two biggest challenges they face. The SportsAid Award they receive helps towards training and competition costs including transport, accommodation and equipment.
The charity's Patron is Her Royal Highness The Duchess of Cambridge. Since 2013, she has spent time with young athletes supported by SportsAid, and previous beneficiaries of the charity’s help, at fundraising events, training days and performance workshops. Her support is helping to take the charity’s message further than was ever possible before.
SportsAid has supported tens of thousands of athletes during the critical early stages of their careers over the last four decades. These include….
Jessica Ennis-Hill, Tom Daley, Tanni Grey-Thompson, Mo Farah, Bradley Wiggins, Chris Hoy, Steve Redgrave, Ellie Simmonds, Paula Radcliffe, Seb Coe, Steve Cram, Greg Rutherford, David Weir, Laura Trott, Matt Pinsent, Christine Ohuruogu, Amir Khan, Nicola Adams, James DeGale, Luol Deng, Ben Ainslie, William Fox-Pitt, Dina Asher-Smith, Mark Cavendish, Amy Williams, Shelley Rudman, Sally Gunnell, Fatima Whitbread, Kelly Holmes, Jonathan Edwards, Denise Lewis, Katherine Grainger, Rebecca Adlington, Sarah Storey, Leon Taylor, Ade Adepitan, Louis Smith, Max Whitlock, Roger Black, Steve Backley, Jonny Peacock, Lizzy Yarnold, Adam Peaty, Morgan Lake, Amber Hill, Jayne Torvill and Christopher Dean, Duncan Goodhew and Sharron Davies.
Almost two-thirds of the British teams at London 2012 were former – and in a few cases current – recipients of SportsAid’s support, winning 20 Olympic and 27 Paralympic gold medals between them.
At the Glasgow 2014 Commonwealth Games more than 450 of the athletes competing were previously supported by SportsAid, with 241 of them winning medals.
About Altitude Film Distribution
The Altitude Film Entertainment group comprises Altitude Film Production led by Will Clarke chairman and joint-CEO with Andy Mayson; Altitude Film Sales with Managing Director Mike Runagall; and Altitude Film Distribution with Head of Distribution Hamish Moseley.
Altitude Film Distribution has expanded its slate extensively over the two and half years since its launch. Last year it released the Oscar® and BAFTA™ award-winning feature documentary Amy which has not only met with critical acclaim for the filmmakers but has also been a huge success for Altitude grossing over £3.76 million at the UK box office. AFD has also released two more of last year’s most highly regarded feature documentary titles in the UK, Palio and My Nazi Legacy, both of which were nominated alongside Amy for Best Documentary at the 2016 Evening Standard Awards. Other releases have included Nick Read’s Bolshoi Babylon, Ira Sachs’ Love is Strange, Bharut Nalluri’s Spooks: The Greater Good and Oren Moverman’s Time Out Of Mind.
Forthcoming releases include Jeremy Saulnier’s Green Room, Ira Sachs’ Little Men, Asif Kapadia’s Maradona, Kevin Macdonald’s Untitled Whitney Houston Documentary, Race (Starring Stephan James, Jason Sudiekis and Jeremy Irons), Alone in Berlin (Starring Emma Thompson and Brendan Gleason) and The Odyssey (starring Lambert WIlson, Audrey Tautou and Pierre Niney).
In 1936 the Olympic Games were held in Berlin, Germany. Organised by the ruling Nazi-Party, the games were intended to showcase Hitler’s vision of the supremacy of the Aryan race. That Nazi dream was shattered by a black American athlete named Jesse Owens.
RACE is based on the incredible true story of Jesse Owens, a man that the New York Times called “the greatest and most famous athlete in track and field history.” RACE is an enthralling film about courage, determination, friendship and an inspiring drama about one man’s fight to become an Olympic legend.
Directed and produced by Emmy Award-winner Stephen Hopkins (THE LIFE AND DEATH OF PETER SELLERS), RACE stars Stephan James (SELMA) as Jesse Owens and Jason Sudeikis (WE’RE THE MILLERS, HORRIBLE BOSSES) and also features Academy Award-winners Jeremy Irons and William Hurt as well as Carice Van Houten (GAME OF THRONES). Made with the cooperation of the Jesse Owens Foundation as well as the Owens family, RACE was written by Anna Waterhouse and Joe Shrapnel (FRANKIE & ALICE). RACE will be released across the UK on June 3rd.