Award-Winning Animation Production Company Xilam serves up OGGY & THE COCKROACHES Figurines for Italy’s Old Wild West

Xilam, the award-winning French animation production company, has signed a deal with Grani & Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with Oggy & the Cockroaches 3D figurines, which will be included in their children’s meal options.

Brokered by Xilam's Italian licensing agent Discovery Kids, the deal will run from October 2017 and will be available in more than 160 Old Wild West restaurants across Italy. Oggy & the Cockroaches figurines will come in four different varieties and will be based on season 5 (Oggy through the Ages) of the show.

Marie-Laure Marchand, SVP Global Consumer Product & Media Distribution Asia-Pacific, USA and UK, says “Season 5, the latest season of Oggy & the Cockroaches, is bursting with potential for promotional opportunities, so we’re delighted to partner with Old Wild West in Italy – the first restaurant chain promotion based on the new season. There’s even more fun in store for young diners at Old Wild Wests across Italy with their favorite characters from the show joining them for meals.”

This deal strengthens Xilam’s licensing activity with the following categories; collectible toys, toys and games, publishing, apparel, food, meets and greets, accessories, and health and beauty.

The deal also adds to Xilam’s growing presence in Italy, where Discovery Italy’s kids’ channel K2 will launch season 5 of Oggy & the Cockroaches this month.

First aired in 1998, Oggy & the Cockroaches is distributed in more than 160 countries around the world and is watched in 600 million homes. The new season premiered at the end of August 2017 on French channel Gulli, following a 57% jump in average ratings on June 30th when the first eight episodes previewed.

About Xilam
Xilam is one of Europe’s leading animation companies, producing and distributing original children’s and family entertainment content in both 2D and CGI formats across TV, film and digital media platforms. Founded in 1995 by Marc du Pontavice, the award-winning Paris-based company owns a catalogue of more than 2,000 animated episodes and 3 feature films including strong brands such as Oggy & the Cockroaches, Zig & Sharko, The Daltons, Rolling with the Ronks and its first pre-school property, Paprika.

Broadcast in over 160 countries on all the major global children’s TV networks, these series are also breaking records on all the major digital platforms, including YouTube with over 250 million views per month, ranking Xilam as one of the top global content providers in animation.

Xilam employs more than 400 people, including 300 artists, who are based across its four studios located in Paris, Lyon, Angoulême and Hô-Chi-Minh Ville in Vietnam.

About Discovery Italy
Discovery Italy is the leading quality entertainment provider with a multiplatform portfolio of 14 channels and the OTT services Dplay and Eurosport Player. Our 7 free-to-air channels (NOVE, Real Time, DMAX, Giallo, Focus, K2 and Frisbee) and 7 pay channels (Discovery Channel, Discovery Science, Discovery Travel&Living, Animal Planet exclusively on Sky, ID – Investigation Discovery exclusively on Mediaset Premium and Eurosport 1 and Eurosport 2 available on Sky and Mediaset Premium) reach an overall share of 7%. From January 2017 Eurosport is officially the Home of the Olympics. In Italy, Discovery has consolidated its position thanks to ability to create a unique and integrated ecosystem, with multiplatform brands that represent a social destination for a dynamic audience, for talents and for partners looking for a relevant and innovative media stakeholder. Milan is also the headquarters of Discovery Networks Southern Europe region, which covers Italy, Spain, Portugal and France.