Bugs Bunny Statue In Leicester Square Celebrates New Legacy Of Basketball Stars To Mark Upcoming Film SPACE JAM: A NEW LEGACY | The Fan Carpet

Bugs Bunny Statue In Leicester Square Celebrates New Legacy Of Basketball Stars To Mark Upcoming Film SPACE JAM: A NEW LEGACY

06 July 2021

Bugs Bunny Statue in Leicester Square brought to life with a shiny silver basketball and backboard sporting the vibrant colours of the Tune Squad ahead of the release of Warner Bros. Pictures new live-action/animated adventure SPACE JAM: A NEW LEGACY

A statue of Bugs Bunny in Leicester Square has been brought to life with a shiny silver basketball and a backboard sporting the vibrant colours of the Tune Squad ahead of the much-anticipated release of Warner Bros. Pictures new live-action/animated adventure Space Jam: A New Legacy, which stars basketball champion LeBron James and the iconic Looney Tunes.

To mark the film’s release in cinemas on 16th July and celebrate a new Tune Squad legacy, the updated bronze statue was unveiled by young basketball players from Park View Community School in Tottenham who took part in performances and challenges alongside Sky Sports NBA presenter and former Blue Peter star Radzi Chinyanganya.



The young players, aged 9-12, represented Who’s Got Game Basketball, a charitable organisation specialising in basketball participation as a tool for social change and development. Who’s Got Game has worked with over 70,000 young people in 15 countries around the world and is currently in 247 schools. They treated morning commuters to a spectacular display of dribbling and shooting around the dynamic statue, which is part of the Scenes in the Square movie trail.

Those targeting their phones at the hoop can access a QR code that unlocks exclusive interactive Space Jam: A New Legacy lenses via Instagram, Snapchat and Facebook.



Presenter Radzi Chinyanganya, a Sky Sports NBA host, said “It’s fantastic to be out here this morning celebrating basketball and this exciting new film Space Jam: A New Legacy.  I hope LeBron James and the new look Tune Squad will inspire children to get out to their local courts and play basketball, just as Michael Jordan and the Squad did with me when I was a kid. It’s fantastic to see talented young children out here today showing off their slam dunks and I hope they continue to inspire a New Legacy of players here in the UK.”

Dayo Okewale, Founder and Managing Director of ‘Who’s Got Game’ and former pro basketball player, said “This is a great moment for basketball in the UK. Basketball currently is the 2nd most participated sport in the country and a fresh new take on one of the most iconic basketball films ever made is sure to give a boost of vibrancy and energy to the sport. Space Jam is so iconic and legendary to many, and with the addition of superstar LeBron James and many current basketball players this is sure to be a great moment in history for the sport and in the lives of all the young people who watch the film.”



Mark Williams, Director of Destination Marketing at Heart of London Business Alliance, who are behind the Scenes in the Square sculpture trail, said “We are excited and honoured to be a part of the Space Jam: A New Legacy launch and to be able to give the hugely popular Bugs Bunny statue a sporting make-over to celebrate the film release. Scenes in the Square now features ten timeless and much-loved characters from film, television and theatre gracing Leicester Square, the UK’s Home of Entertainment, and it’s so great to see the Bugs Bunny statue brought to life like this combining the nation’s love of film and sport, in a summer that is thankfully blessed with both!”

Taliyah Smith, 12, from Park View School in Tottenham, said “The Bugs Bunny statue is so cool and it’s been brilliant to be part of the celebrations this morning. I love playing basketball and LeBron James is my hero, so I can’t wait to see him and the Tune Squad in Space Jam: A New Legacy!”



Follow Space Jam: A New Legacy on Facebook: @WarnerBrosUK, Twitter: @WarnerBrosUK and Instagram: @WarnerBrosUK.

You can visit the Bugs Bunny statue alongside many others in Leicester Square, as part of ‘Scenes in the Square.

Follow Leicester Square and Piccadilly Circus – the Home of Entertainment on Facebook: @DiscoverLSQ, Twitter: @DiscoverLSQ and Instagram: @DiscoverLSQ.


Space Jam: A New Legacy Film Page


About Space Jam: A New Legacy
Welcome to the Jam!  Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event “Space Jam: A New Legacy,” from director Malcolm D. Lee and an innovative filmmaking team including Ryan Coogler and Maverick Carter.  This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before.  It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.

James stars alongside Oscar nominee Don Cheadle (the “Avengers” films, “Hotel Rwanda”), Khris Davis (“Judas and the Black Messiah,” TV’s “Atlanta”), Sonequa Martin-Green (TV’s “The Walking Dead,” “Star Trek: Discovery”), newcomer Cedric Joe, Jeff Bergman (“Looney Tunes Cartoons”), Eric Bauza (“Looney Tunes Cartoons”), and Zendaya (upcoming “Dune,” “Malcolm & Marie”). Lee directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Jesse Gordon and Celeste Ballard, story by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Terence Nance.  Based on “Space Jam,” written by Leo Benvenuti & Steve Rudnick and Timothy Harris & Herschel Weingrod. The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.

Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, Space Jam: A New Legacy.  The film will be distributed worldwide by Warner Bros. Pictures.

Space Jam: A New Legacy will be released in cinemas on 16th July

About Scenes In The Square
The Bugs Bunny statue, positioned near the Odeon Cinema in Leicester Square, is one of ten entertainment icons from the past 100 years, which were unveiled between late February last year and most recently in June this year, where The Iron Throne from Game of Thrones joined the trail.

Last year Westminster City Council granted longer term residency to remain in Leicester Square until at least July 2023. Adorning the buildings, benches and flower beds of the historic square, visitors can also encounter The Iron Throne, Harry Potter, Laurel & Hardy, Bugs Bunny, Gene Kelly in Singin’ in the Rain, Mary Poppins, Mr Bean, Paddington and iconic DC superheroes Batman and Wonder Woman.

Additional plots in Leicester Square will see new film and entertainment statues take up temporary residence over the next two years. Organisers promise many much-loved and diverse movie icons will soon join the legends gracing the West End, making it a creative film tourism hub.

DiscoverLSQ and www.leicestersquare.london are consumer destination channels owned and operated by Heart of London Business Alliance on behalf of member businesses in the local area.

Heart of London Business Alliance
Since 2001 Heart of London Business Alliance has been cementing London’s position as the world’s leading cultural destination by working on behalf of over 500 businesses and 100 property owners in the Leicester Square & Piccadilly Circus, Piccadilly & St James’s and St Martin’s areas of the West End.

Home to galleries, theatres, restaurants, cafés, bars, world-famous shops, cultural institutions and associations, the area is truly unique with an experience-based economy that caters to every taste. From the BAFTA headquarters to the National Portrait Gallery and the Royal Academy of Art, the area’s cultural heritage stretches back centuries, yet it remains at the forefront of the arts.

As a not-for-profit, Heart of London Business Alliance is focused on securing the long-term commercial wellbeing of the area. Through area promotion, business support and advocacy they champion members’ interests and ensure the West End remains truly world-class.

Who’s Got Game
‘Who’s Got Game’ is a not-for-profit organisation using basketball as a tool for social change and development, creating world leaders.  The organisation specializes in the physical activity participation and skill development both recreationally and commercially among communities, schools and businesses. Hosting school programmes, global basketball events, workshops, camps and coaching sessions with young people. Who’s Got Game uses sport as a tool to educate, inform, develop and encourage healthy active living. Who’s Got Game is well known for its annual celebrity basketball game hosted at the Queen Elizabeth Olympic park.

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