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Cara Delahoyde-Massey + Amy Ashton’s Brand Embroidery by FJ Announces Debut at MINI MODE – Global Kids Fashion Week

06 February 2020

TV personality and mother of one, Cara Delahoyde-Massey and mother of one Amy Ashton have announced that their new childrenswear brand Embroidery by FJ will debut on the runway at Mini Mode - Global Kids Fashion Week on Friday 14th February 2020 at the exclusive St Mary’s venue in Central London.

The creative mumpreneurs cofounded Embroidery by FJ, folowing the birth of their son’s Fred and Joey. As new mums they loved spending time with their boys and watching them grow.

When it came to buying kids clothing, they found it dificult to find unique pieces at reasonable prices to suit their taste on the high street and soon realised that alot of other mums felt thesame.

This inspired them to create Embroidery by FJ, named after their much-loved sons Fred and Joey, with the mission to provide unique, quality items that you can personalise for the little man or lady in your life, without breaking the bank.

Cara Delahoyde-Massey says "We are so excited to be able to showcase our Embroidery by FJ range at Mini Mode – Global Kids Fashion Week this February.

We really cannot believe we have the opportunity to show everyone our vision of fun, stylish and more importantly affordable personalised clothes for your litle ones, from newborn upwards.

It is going to be such a fun day for all the family and we just cannot wait now!”



Founded by UK childrenswear designer, Amanda Rabor, Mini Mode provides a unique spotlight on kid’s fashion from toddlers through to teens.

Mini Mode is about empowerment and building self-esteem for kids, whilst contributing a new business and fashion model for the industry on a global scale that promotes inclusivity on every level.

Mini Mode is passionate about sustainability and protecting the planet.

The theme for this season’s show is long-lasting fashion for the next generation.

Amanda Rabor, Founder of Mini Mode says “It’s exciting to have Cara and Amy join us for season 5.

Mini Mode is all about empowering kids, but after 2 successful years of bringing British and global brands to the UK, I’ve seen just how much we as women have contributed to the small business arena. As a working mum, businesswoman and designer, I want to continue to champion new mumpreneurs with creative talent in the childrenswear industry.”

Mini Mode – Global Kids Fashion Week 5th Season will take place across two days on the 14th & 15th February 2020 at the exclusive St Mary’s venue in Central London on Wyndam Place, York Street, W1H 1PQ during London Fashion Week.

The Industry Show will be held on Friday 14th February 2020 and is open to industry professionals including buyers, press, bloggers, influencers and celebrities who will have the opportunity to see the latest AW2020 collections.

Two Consumer Shows will be held on Saturday 15th February 2020 and are open to families and the general public. The Consumer Show will feature the latest See-Now-Buy-Now collections for SS2020 and will also include a selection of children’s entertainment, kid’s DJs, kid’s hosts,a pop-up shop and mini makeovers for the ultimate fashion experience.

Mini Mode Show Timings

St Mary’s, Wyndam Place, York Street, London, W1H 1PQ.

Mini Mode Industry Show
Friday 14th February 2020 at 2.30pm

Open to Press, Industry, Buyers, Bloggers and Influencers
Showcase New AW2020 Collections

Mini Mode Consumer Show
Saturday 15th February 2020
Matinee Show at 1pm
Afternoon Show at 4.30pm

Open to Consumers
Showcase See-Now-Buy-Now Collections for SS2020

For further information on Mini Mode – Global Kids Fashion Week follow on Twitter: @minimode_lkfw and Instagram: @minimode_lkfw

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