Check out the great new VIVA ad which will be going live this weekend
Check out the great new VIVA ad which will be going live this weekend.
The ads for the new MTV channel, Viva, have been causing quite a stir in the television world due to their offbeat and quirky nature. Featuring humorous conversations between teenagers, they advise teens to ‘up their viva’. The comedic nature of these ads reflects the great comedies that the new channel will feature, and fantastic comedians such as Eric Lampaert feature in cameo appearances in the ads to highlight this.
“It is about fun and frivolity and a unique combination of programming that only MTV Networks can provide,” said MTV Networks Marketing Director UK, Zoe Harris.“We are not only launching a new station but a new attitude in youth TV channels, summed up by our catchphrase ‘Up Your Viva’ which we know really resonates with the audience.”
VIVA offers viewers a playful home for great shows that are not available elsewhere on the Freeview platform; including the first chance to catch the fourth season of the phenomenon that is The Hills.