Children’s Entertainment Distribution company APC Kids Appoints Toy Plus (Far East) as Global Toy Partner for Kid-E-Cats

The Hong-Kong based company is developing a toy range spanning plush, collectibles, figurines and playsets targeted at preschool children.

The first product samples will be presented at Hong Kong Toys & Games Fair in January 2019, with global retail launch scheduled for October 2019.

APC Kids, the children’s entertainment distribution company of boutique co-producer and distributor About Premium Content (APC), has appointed Toy Plus (Far East) Ltd., part of the Thai Group, as the global master toy partner for its hit animated series KID-E-CATS.

The Hong-Kong based company is developing a toy range spanning plush, collectibles, figurines and playsets targeted at preschool children. The first product samples will be presented at Hong Kong Toys & Games Fair in January 2019, with global retail launch scheduled for October 2019.

Lionel Marty, Managing Director of APC Kids says “We’re delighted to be building upon the global success of KID-E-CATS, significantly boosting the merchandise offering for fans around the world. With their enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform KID-E-CATS into an engaging toy range for kids and we look forward to seeing products hit shelves next year.”

Josue Rosenzweig, President of TOY PLUS adds “We are very happy and proud to have KID-E-CATS in our product portfolio and we are 100% committed to the development of the products and maximize the business, together with APC KIDS and CTC MEDIA.”

Ksenia Gordienko, Head of Licensing & Merchandising, СТС media says “Getting a master toy partner on board is a huge step for the KID-E-CATS franchise development worldwide. We are happy to start our partnership with Toy Plus in major and key toy categories like plush and collectible figurines. We are looking forward for long and very successful work together with our partners.”

KID-E-CATS tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap - well sometimes!

The series is based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. The third season is currently in production following a commission from CTC last year.

About APC Kids
APC Kids is the children’s entertainment arm of boutique financier and distributor About Premium Content (APC). Headed by Lionel Marty, the kids’ specialist has a growing portfolio of high profile children’s and family properties including animated series KID-E-CATS, Roger, Fox & Hare, The Memories of Nanette and Zoli & Pokey.

About CTC Media
CTC Media manages five television channels in Russia (CTC, Domashny, Che, CTC Love and CTC Kids) as well as an international version of Peretz channel and Channel 31 in Kazakhstan. The international version of CTC channel is available in the CIS countries, the Baltic and other European states, North America, Georgia, Israel, UAE, Mongolia, and Australia. The international versions of Domashny and Peretz are available in the CIS countries, the Baltic and other European states, North America, Georgia, Mongolia, and Australia. CTC Media also owns several digital entertainment media assets including videomore.ru, ctc.ru, domashniy.ru, chetv.ru, ctclove.ru, ctckids.ru and Caramba TV.