From Ease of Use To End-to-End Service Provider – Choosing The Right Exhibition Stand Builder: 6 Essential Factors To Consider
Exhibition stands play an important role in promoting a business. Besides helping you attract new customers, it also tells your story and shows how important the particular business is to you. Considering that it is a chance to make a positive first impression, businesses need to get the correct stand builder. It is the face of your brand at any event and it should create that memorable impression. With the many exhibition stand builders in the market, it is easy to get confused. Here are six of the most important aspects to guide you when choosing.
1. Ease of Use
The stand you choose should be easy to assemble and disassemble at any given time. It would be so disappointing if you were to arrive at a show only to go through the hassle of assembling your stand. Apart from taking a long time, you potentially lose customers who may be interested in your products or services.
When selecting from the pool of exhibition stand builders, ensure you confirm the ease of use. You should get a demonstration before purchase and get technical assistance in case you are stuck or have questions. It all goes to making your time at the tradeshow less strenuous.
2. Experience in the Field
The experience your builder has will be evident in the work they deliver. You must be sure that your selected providers have been in the field long enough and know all the ropes in exhibition booths or stand building. If they have worked on many projects, you can rest assured knowing that they know what works and what doesn’t work.
To ascertain their experience, consider requesting references and examples of the past works they have been involved in. Once satisfied, you can proceed to hire them for the job.
3. Location
While there are many good exhibition stand builders, not all of them work within your area. Even if they offer worldwide shipping, you may be best suited with a company in your area. It minimizes the logistics hassle and costs involved with corrections. With a remote or easily accessible builder, you can reach out to them in case of any issues and have them rectified within a short while. Narrow down to at least three options in your area and make physical visits to their offices for a face-to-face consultation session.
4. Flexibility and Persoalisaiton
Every business is different and unique. Even if two companies share the color ‘red’ in their theme, chances are the shades are different. One may want crimson red while the other identifies with scarlet. For this reason, you need to find an exhibition stand builder who is willing to understand your brand and exhibition goals.
With this understanding, they can easily provide you with a personalized solution to fit all your ideas. If not, they will still be invaluable in offering expert suggestions, thus enhancing your exhibition experience as a brand.
5. End-to-End Service Provider
Before settling for a provider, confirm the end-to-end services that they provide to their clients. A good company should offer design, manufacture, transportation and logistics. This minimizes your efforts while decreasing the overall cost of the exhibition.
Depending on the stand, the appearance and aesthetics may differ. This can have devastating consequences on the overall exhibition experience. With end-to-end services included, you can trust the provider to be reliable in helping you introduce your brand. Ensure you confirm the availability of these additional services before signing or paying any dime.
6. Your Budget
How much are you willing to spend on the exhibition stand builder? Like every business, you already have a budget for the trade show or exhibition. This includes all the elements you will use for a particular event, including the exhibition stand builder. For this reason, you must ensure that everything fits into this specified budget.
While there are many options to choose from, ensure you go for a modern, easy-to-use, and aesthetically pleasing stand builder. Some of them may be an expensive first-time purchase, but a worthwhile return. Consider striking that balance between getting an affordable stand builder that will give you the ultimate value for your money.
Conclusion
And there you have it! As you can see, choosing an exhibition stand builder hugely affects the success of your events or trade shows. You need to find easy-to-use options within your budget and with all your desired features. Remember to get estimates from at least three builders and compare what they have to offer. With this, you can be sure to make an informed decision as you know what to expect.
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