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Cinemas threaten Disney boycott Tim Burton’s Alice In Wonderland

14 February 2010

UK Cinema chains have threatened to ban Tim Burton's Alice In Wonderland from their screens over a dispute with Disney.

The dispute with Odeon, Vue and Cineworld with Disney stems with the film's company attempt to cut the 17 week gap between the cinema and DVD release to 12 weeks. However, Odeon and Vue have already pulled all trailers and posters for their film from the cinema, while Cineworld are also said to be against the shorter window for the DVD release, reports the Guardian.

Cinema chains have already won a battle late last year, when they threatened to pull Disney's A Christmas Carol from their screens if the animated film Up was given an early DVD release. But it seems Disney are ready to play hardball this time. They've reported to have given cinema chains a 12 week take or leave it deal.

Disney's distribution chief Bob Chapek said, "We feel that it's important for us to maintain a healthy business on the exhibition side and a healthy business on the home video side. We remain committed to theatrical windows, with the need for exceptions to accommodate a shortened time frame on a case-by-case basis, such as with Disney's Alice in Wonderland."

Disney argue that the film, which is due out on March 5, will fail to attract a big cinema audience during the early summer months because of the world cup and want to shorten the theatrical window.

Alice In Wonderland Film Page

Source: Yahoo! Movies