Demand More Borrowed Time
From being the first in the UK to raise much of its P&A spend via its successful Kickstarter campaign, Parkville Pictures continues to find new and groundbreaking ways to directly distribute its acclaimed Phil Davis starring picture BORROWED TIME, the latest feature from Film London Microwave.
Due for theatrical release on September 13th, BORROWED TIME has since gained further support from the BFI’s “New Models Award” and is now set to pioneer new platforms, some of which have been inspired by Ted Hope’s Artist2Entrepreneur scheme.
BORROWED TIME will be the first UK release to use Tugg, Inc. (www.Tugg.com), the pioneering crowdsourcing platform that empowers individuals and organizations to host screenings in their local cinemas. Hosts are able to select the date, showtime and cinema of their choice, and are then provided an online event page through which their community can purchase tickets. Once a pre-set threshold of tickets has been booked, Tugg will reserve the cinema, manage ticketing and ensure delivery of the film, allowing the audience to sit back and enjoy the show.
Another partner of the A2E scheme involved in the release of BORROWED TIME is Assemble. One of the leading innovators in film website technology, Assemble empowers film-makers to create a website that acts more than just an information source about the film. It offers an online hub that aggregates all the ways people can see the film and be an active part in its distribution; by sharing the word via social plug-ins, embeddable trailers and hosting their own Tugg screening!
“Olivier [producer Olivier Kaempfer] and Jules [writer-director Jules Bishop] emerged not only with greater skills and knowhow from A2E, but they also forged the meaningful partnerships necessary to put together a truly innovative UK distribution plan” said Ted Hope, executive director of the San Francisco Film Society. “Joining forces with Tugg and Assemble assures that BORROWED TIME will be an essential case study for all filmmakers—European or otherwise—who are considering outside-the-box distribution."
BORROWED TIME is due for theatrical release on 13 September 2013, with a selected London and regional cinema roll-out before DVD, iTunes, Blinkbox, Sky Store and Sky Box Office releases on 23 September and FilmFlex on 1 October. Screenings can be set up through Tugg anytime from 13 September.
Parkville Pictures’ Kaempfer said “with such a saturated market, we quickly realised that to get Borrowed Time to the audience we believed it deserved, we were going to have to think creatively. We’re thrilled therefore to have gained so much fantastic support for our Distribution approach, and to be able to deliver the film to audiences on demand both on the big screen as well as on digital platforms.
Adrian Wootton, Chief Executive of Film London and the British Film Commission said: “Core to Microwave’s ethos is an entrepreneurial approach. We aim to discover and nurture talent, but throughout the entire process we also work to instil a keen commercial edge in our film-makers. Borrowed Time is a wonderful film of which we are very proud, and the innovative and brave approach to distribution is a credit to the film-makers Jules Bishop and Olivier Kaempfer as well as the flexible and supportive structure of the scheme.”
BORROWED TIME HITS CINEMAS ON SEPTEMBER 13
About BORROWED TIME
Parkville Pictures’ BORROWED TIME is a comic and heartwarming twist on the urban youth film from first-time writer/director Jules Bishop. Starring Phil Davis (Quadrophenia, Vera Drake, Brighton Rock), Theo Barklem-Biggs (The Inbetweeners Movie, BBC’s Silk), Juliet Oldfield (Top Boy, Bronson) and Warren Brown (BBC’s Luther), BORROWED TIME was funded as part of the Film London Microwave scheme run in partnership with BBC Films. Previous films to come through the scheme have included the award-winning Shifty and Ben Drew’s (aka Plan B)’s Ill Manors.
Visit the Assemble-powered website to find out more about the film and the Tugg platform
About Parkville Pictures
Parkville Pictures is a BAFTA-nominated and multi award-winning independent film production company based in London, England. Parkville Pictures is dedicated to creating diverse and affecting films that can move and excite a global audience.
About Film London Microwave
Launched in 2006, Film London Microwave is the acclaimed micro-budget film-making scheme set up by Film London with BBC Films, with support from Creative Skillset. A unique training through production scheme, Microwave provides funding, bespoke mentoring and training, supporting film-makers from script to screen. Microwave has an emphasis on original ideas, tightly focused scripts and short production schedules. The award-winning scheme works with talented creative teams and aims to discover the next generation of UK film-makers.
To date, eight features have been completed through Microwave all of which have secured theatrical distribution in the UK, including BAFTA-nominated Shifty from Eran Creevy and Ben Drew’s iLL Manors. A further two features are in pre production.
About Tugg, Inc.
Tugg, Inc. (“Tugg”) is a crowdsourcing platform that enables individuals, organizations and companies to host special events in theaters nationwide. Through Tugg, people are empowered to curate unique theatrical engagements with the support of their immediate and online community. With Tugg's network of exhibitors, fans everywhere can showcase Tugg’s expansive library of studio and independent films.
About BBC Films
BBC Films is at the forefront of independent filmmaking in the UK, developing and co-producing around eight films a year. Christine Langan is the Head of BBC Films.
Recent releases include no.1 hit comedy Alan Partridge: Alpha Papa from director Declan Lowney, Dustin Hoffman’s directorial debut and Golden Globe nominated Quartet, Rufus Norris’s BIFA award-winning directorial debut Broken, and Mat Whitecross’s Spike Island. Steve Coogan stars opposite Judi Dench in Stephen Frears’ forthcoming Philomena and rounding off the year is director John Lee Hancock’s Saving Mr. Banks starring Tom Hanks and Emma Thompson. Early 2014 will see the release of The Invisible Woman, starring Felicity Jones and Ralph Fiennes, who also directs.
BBC Films has an impressive back catalogue, which includes titles such as Simon Curtis’s Academy Award® nominated My Week with Marilyn; Lynne Ramsay’s intense thriller We Need to Talk About Kevin; Lasse Hallström’s Golden Globe nominated romantic comedy Salmon Fishing in the Yemen; Cary Fukunaga’s gothic romance Jane Eyre; Nigel Cole’s compelling true-life drama Made in Dagenham; Lone Scherfig’s Academy Award® nominated and BAFTA award-winning An Education; Armando Iannucci’s Academy Award® and BAFTA award-nominated In the Loop; Jane Campion’s Academy Award® nominated Bright Star; and Andrea Arnold’s BAFTA award-winning Fish Tank.
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