Disney's Live Action Re-Imagining of Cinematic Classic Dumbo is Predicted to soar in UK Box Office despite Lukewarm Reviews | The Fan Carpet Ltd • The Fan Carpet: The RED Carpet for FANS • The Fan Carpet: Fansites Network • The Fan Carpet: Slate • The Fan Carpet: Theatre Spotlight • The Fan Carpet: Arena • The Fan Carpet: International

Disney’s Live Action Re-Imagining of Cinematic Classic Dumbo is Predicted to soar in UK Box Office despite Lukewarm Reviews

28 March 2019

Tim Burton's live-action re-imagining of Dumbo is on course to defy the critics this weekend and become the second largest movie of the year so far. Data experts Applaudience forecast that the film will gross £7.6 million this weekend.

Using data mining and analysis, Applaudience forecast that Dumbo has so far grossed just over £2 million in pre-sales. Following the trends of sales, this will put Dumbo just behind Captain Marvel in this year's Box Office Top Ten - leapfrogging How to Train Your Dragon: The Hidden World, The Lego Movie 2 and Alita: Battle Angel.



In addition to this, based on five different models that Applaudience have used, they forecast that the Box Office for the Top 5 Movies this weekend to be the following:

1 - Dumbo - £7,634,588
2 - Captain Marvel - £1,771,652
3 - Us - £1,404,644
4 - Fisherman's Friends - £566,387
5 - What Men Want - £310,767



As of 12pm today, Applaudience estimate that Dumbo has pre-sold over 200,000 tickets across the top 10 cinemas chains in the UK. Under the assumption that ticket prices are on average £9.75*, it suggests £2 million has been generated on pre-sales alone.

With Captain Marvel pre-selling 357,500 tickets at this time before the opening weekend, they were able to generate £12.75m in ticket sales. Given Dumbo's 206,268 pre-sold tickets, the forecast is that the film could potentially reach £7 Million + before the end of the weekend.


Movie Presales Showtimes Total Seats Box office
Captain Marvel 367,489 19,709 4,375,895 £12,750,000
Dumbo 206,268 15,525 3,529,057 ???
How to Train Your Dragon 80,400 11,158 2,648,840 £5,309,860
The Lego Movie 2 62,153 11,391 2,532,642 £4,014,537
Alita: Battle Angel 21,707 8,169 1,649,639  £2,425,747



Using data mining software and sales analysis from the top 10 cinemas chains, Applaudience calculates the remaining seats available per screening, thus providing a reliable forecast of the numbers of tickets sold.

Once the pre-sales are calculated, Applaudience can accurately forecast weekend box office revenues.
*Ticket price is based on the average fare for all Dumbo showtimes on the opening weekend in cinemas that sold at least 1 ticket. This top 5 does not take into account any Event Cinema ticket sales.

About Applaudience
Applaudience combines data mining, data brokerage, and data analysis with strategic communication during the theatrical movie release processes. They own real-time showtime, occupancy, ticket price and film marketing performance data for all major exhibitors in Europe and North America. The supply revenue-driving insights about the industry’s performance and identify marketing opportunities with the highest ROI. Their goal is to increase attendance of the existing audiences by enabling data-rich collaboration between exhibitors and distributors.

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