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Critically Acclaimed UK Production Company Quiddity Secures New Strategic Investment from Leading Production Giant The Lift


15 May 2024

The Settlers UK Producer Further Strengthens focus on Latin America, Forging Partnership with Mexico’s leading Production Services Company

Appoints Experienced Production and Development Execs to Drive International Slate

Critically acclaimed UK production company Quiddity, founded by BIFA and BAFTA award-winner Emily Morgan (I Am Not A Witch, Supernova, The Settlers), has received a strategic investment from leading Mexico-based production services giant The Lift.

The investment from The Lift will support the development of Quiddity’s upcoming projects, and the companies will also collaborate together on select titles. The Lift offers world-class production support in Mexico – one of the world’s largest cinema markets with an annual Box Office revenue of over $700m (USD).  This is The Lift’s first international investment as the company builds on the success of its film division, which it started in 2021.  

Additionally, in recent months, Morgan has enhanced Quiddity’s team through the hires of Filiz-Theres Erel (Persuasion, Ali & Ava) as Head of Production and Alex Hitch as Head of Development for the company. Prior to Quiddity, Erel worked with renowned UK and international companies, with roles including Production Manager on features such as Carrie Cracknell’s Persuasion for Netflix, Roger Michell’s The Duke for Pathé Films, Clio Barnard’s Ali & Ava for BBC Film and Coky Giedroyc’ How to Build a Girl for Monumental Pictures. Hitch most recently worked as a Development Executive for Ray Pictures, leading projects across its development slate and prior to this, she held positions at Carnival Film and Television, Wildgaze Films and Left Bank Pictures. 

Quiddity’s next release is Dreamers, Joy Gharoro-Akpojotor’s debut, supported by BBC Film that Yellow Affair are presenting to the market in Cannes. A love story and escape movie set in an immigration removal centre, the feature focuses on a woman named Isio, played by Screen Star of Tomorrow 2023 Ronke Adékoluejo, who is caught working without papers, trapped inside Hatchworth removal centre, where she learns that finding love, friendship and freedom sometimes means doing the wrong things. Quiddity’s upcoming projects include Butterfly, led by Mer Film (Norway), in co-production with Zentropa (Sweden), and Nordfilm (Germany) with UK co-production funding from the UK Global Screen Fund. Written and directed by Oslo-based Itonje Søimer Guttormsen, the feature film tells the story of two sisters, living very separate lives and far-removed from their alternative upbringing in Gran Canaria. They reunite on the island following their mother’s mysterious death. The expanding development slate includes Film and TV projects from around the world, further supported by a recent award from the BBC small indie fund.

Emily Morgan at Quiddity said “The Lift has built a truly world class offering in a region which is both creatively and commercially exhilarating. This new strategic alliance creates a transatlantic bridge for storytelling, which is a fantastic opportunity both for us as companies and the network of creatives we each represent. I am also delighted to add further firepower to our talented team with Filiz and Alex, who are both bringing invaluable expertise and fresh perspectives to our projects and the company.”

Avelino Rodríguez, Founding Partner and CEO at The Lift, said “This partnership is a natural extension of our work to champion Mexican storytellers and filmmakers on a global stage, and to support the rapidly growing creative explosion in the country. Emily’s impressive track record and creative passion for Latin America means that investing in Quiddity and closely collaborating is a logical next step as we look to grow our stable of incredible homegrown storytelling which can, and should, travel the world.”

The Lift Films, the company’s original content arm, which is set up to give voice to the diverse and powerful stories of Mexican filmmakers, recently coproduced Sebastián Silva’s Rotting in the Sun with Hidden Content and Robert Pattinson’s Icki Eneo Arlo, which premiered at the Sundance Film Festival.  With two projects in production with Netflix and ViX + and one more project in post, the studio is benefitting from rapid growth in interest for high quality hispanic content.

Emily Morgan is a BAFTA and BIFA winning producer and her past productions have received notable critical acclaim, from Rungano Nyoni’s UK-French-German-Zambian co-production I Am Not A Witch (2017), to Harry Macqueen’s romantic drama Supernova (2020), starring Stanley Tucci and Colin Firth. The company was awarded a BFI Vision Award in 2016 and received funding from the UK Global Screen Fund in 2022 for business development and a co-production award for The Settlers. This debut film by Felipe Gálvez’s was Chile’s 2024 Academy Award submission for ‘Best International Film’. Mubi picked up the film for wide distribution following its premiere in Un Certain Regard and FIPRESCI Award at the Cannes Film Festival 2023 and it went on to screen at The Toronto International Film Festival and San Sebastián Film Festival.

Another recent release is Swimming Home, Justin Anderson’s adaptation of Deborah Levy’s Man Booker Prize shortlisted novel, which premiered at the Rotterdam International Film Festival and will screen in competition at Tribeca 2024. The film stars Christopher Abbott, Mackenzie Davis, Ariane Labed, Nadine Labaki and Freya Hannan-Mills.

About Quiddity
Quiddity is a critically acclaimed UK production company, founded by BAFTA and BIFA-winning producer, Emily Morgan (The Settlers, I Am Not A Witch, Supernova). The company was launched with support from the BFI Vision Award in 2016 and received further business development support from the UK Global Screen Fund in 2022 and BBC’s Small Indie Fund in 2024.  Following its debut feature film production - 2017’s award-winning title I Am Not a Witch - Quiddity Films continues to develop its slate of diverse film and TV projects with partners all over the world.

Recent feature films from the company include the Latin American co-production The Settlers, a revisionist Western directed by Felipe Gálvez, which premiered at Cannes Film Festival in 2023. The feature won the coveted FIPRESCI Prize, before going on to be Chile’s official submission for Best International Feature at the 2024 Academy Awards. Quiddity also recently produced Swimming Home, which was directed by Justin Anderson and premiered in competition at the International Film Festival Rotterdam in 2024.

Quiddity is continuing to forge creative partnerships with filmmakers in Latin America and in May 2024, received a strategic investment from leading Mexico-based production services giant The Lift. The investment from The Lift will support the development of Quiddity’s upcoming projects, and the companies will also collaborate together on select titles.

Quiddity’s upcoming releases include Joy Gharoro-Akpojotor’s BBC Film-backed debut feature Dreamers, and Butterfly - a recipient of BFI’s Global Screen Fund coproduced with Mer Film in Norway, Zentropa in Sweden, and Nordfilm in Germany.

Previously, Quiddity Films produced Claire Oakley’s psychological thriller Make Up through the UK’s iFeatures scheme and Supernova by Harry Macqueen, starring Colin Firth and Stanley Tucci, which was screened in competition at San Sebastian and London Film Festival in 2020.

About The Lift
Established in 2005, The Lift is Mexico’s leader in commercial and film production services. With offices in Mexico City and London, we are a multi-discipline team of production experts dedicated to empowering creativity. We work with the world’s leading international production companies, directors, producers, and writers to facilitate their most ambitious ideas, consistently setting new standards in craft and film production. Our ambition is to be the ultimate destination for every part of the modern creative ecosystem.

In 2021, we launched The Lift Films to focus on the development of feature films, documentaries, and series, taking our resources, experience, and world-class talent to a global market. The Lift Films has achieved rapid success, bringing authentic stories from idea to screen in a provocative culture where truth can be more powerful than fiction. 

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