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Groundbreaking Virtual Art Museum THE CRYPT Unique NFT Art Museum For The Digital Age Is Open To The Public NOW


24 August 2021

A unique NFT art museum for the digital age is open to the public NOW

The Crypt, a new and unique art museum that will be part of a series of virtual reality attractions on a brand-new entertainment platform called ‘Virtually’, which opens to the public 5pm BST/9am PST. Driven by a spirit of creative excellence and technical innovation, The Crypt will collect, curate and present collectables spanning the fields of modern art, literature, music, photography, sculpture, and digital media in a uniquely designed virtual space.

The Crypt is an original concept by entrepreneurs Jonathan Sands, Alex Suchet and Rick Senat. Home to a collection of rare mixed media artefacts that you can either walk around, appreciate and enjoy and in a lot of cases purchase as an NFT, The Crypt is meticulously curated for collectors and connoisseurs. Free to visit, its opening exhibitions span abstract painting to photography to screen memorabilia, and its creators envision the space playing host to everything from fine art to fashion and even live performance in the future.

 

 

“We are responding to a fast-changing world where creatives are back in the driving seat, and one in which there are no boundaries,” says Sands. “The Crypt is able to offer artists, authors, brands and franchises greater control by providing dedicated exhibitions and environments on any scale and with an NFT capability, so it can act as a home and creative hub for harnessing innovation and vision. At the same time, what we’ve created is a beautiful virtual world in which visitors can explore and appreciate the work, and even interact with one another.”

The beautiful, spiralling staircase of The Crypt’s blank canvas space wraps around an atrium, in a stunning and deliberately challenging architectural design that evokes a sleek modern take on Escher or del Prete. Additional touches aim to immerse visitors in the venue with a sense of real place and time; a skylight overhead operates a day-and-night cycle to reflect the passage of time, and the whole experience is underpinned by a soundtrack composed especially for the space.

The Crypt’s digital sandbox capabilities push boundaries for artists and art-lovers, offering a potentially infinite space for bespoke-built exhibitions. Created on a sophisticated, self-developed virtual reality platform, the design aims to deliver a unique visitor journey that provides a deeper look inside the artists and their subjects. Many rarities are available for immediate purchase or live auction, offering a new experience for discovering and purchasing NFT artwork.

 

 

Accessible on browser, mobile and coming soon to VR headsets, The Crypt’s multi-user function enables group visits via private invitation links, allowing up to 10 people to experience the venue and its exhibitions together and use live voice chat to talk to one another as they explore the spaces.

The Crypt will be the first virtual visitor attraction in the new Virtually World being created by Virtually Holdings Ltd with development extending to a Virtually – shopping mall, Music Hall of Fame, Sports Village and Gaming Centre. The Virtually Group will be offsetting carbon emissions associated with each sale in its commitment to the environment.

 

 

The Crypt will host five exhibitions:

FLASHBACK (Signalnoise)
Nostalgia is a sentimental yearning to return to a past period of time. It means something different to everyone, but through the lens of pop culture, we can find common ground. A favourite video game, movie or song that instantly teleports us back to our childhood… a bygone era we’d long to re-visit. FLASHBACK by Signalnoise pays homage to the 1980s technology that conjured and recorded memories held close to the artist’s heart.

Alternate Dimensions (Margaret Garrett)
A selection of some of the most highly regarded pieces from the interdisciplinary American artist, whose abstract paintings, videos and works on paper explore movement, shape, rhythm, and the unfolding of contrapuntal patterns. Includes paintings and films like ‘Drawings in Red’ and Magic Hour.

The Making of Heroes (curated by The Crypt)
From the personal archive of Maurice ‘Mo’ Gillett, one of Hollywood’s most respected gaffers (chief electricians), this exhibition curates behind-the-scenes photographs of some of our favourite screen heroes and special moments, including many images never before seen by the public. Born in 1928, Gillett’s career encompassed work on some of the most iconic films of all time, including Oliver, Half a Sixpence, Out of Africa, Superman and Batman.

Unseen Histories (Jordan J. Lloyd)
Unseen Histories introduces Jordan J. Lloyd’s colourised photography, seamlessly blending historical research and digital artistry to create remastered, authentic interpretations of iconic historical black and white photographs, including never before seen unique one-off works created to celebrate the inauguration of The Crypt.

One Giant Leap (Prop Store) – Coming Soon
A teaser for the forthcoming exhibition that will present some of the most iconic Space Suits from the big screen, this exhibit reveals a full 3D digital representation of the spacesuit worn by Spock (Leonard Nimoy) in Star Trek – The Motion Picture (1979), that has been meticulously scanned and reproduced. This will be followed by Kane’s (John Hurt) from Ridley Scott’s Alien (1979), Sam Bell’s (Sam Rockwell) worn in Moon (2009) and many more. Some of these may be available exclusively through The Crypt as NFTs at a later date.

Follow The Crypt on Instagram: @crypt.art 

About The Crypt and The Virtually World
The Crypt
is an art museum for the new digital age, celebrating the best of Art, Literature, Photography, Music and Film. 100% digital, 100% curated, 100% interactive, powered by one of the most sophisticated, self-developed Virtual Reality platforms available on a browser.
 
Home to a collection of rare mixed media artefacts, meticulously curated for collectors and connoisseurs; The Crypt is driven by a spirit of creative excellence and technical innovation.
 
Founded by leaders in the field of Museum, Exhibition, Film and Technology our unique galleries deliver a new experience for discovering NFT artwork and collectables spanning the fields of modern art, literature, music, photography, sculpture and digital media.
 
We specialise in unearthing unpublished treasures of the media industry, offering passionate collectors the opportunities to expand their investment portfolios. By producing stories using our curatorial experience, a unique visitor journey is created, providing a deeper look inside the artists and their subjects.
 
Many of our rarities are available for immediate purchase and/or live auction. For select clientele, we host private sales on an invitation-only basis.
 
The Crypt will be the first virtual visitor attraction in the new Virtually World being created by Virtually Holdings Ltd with development extending to a Virtually – shopping mall, Music Hall of Fame, Sports Village and Gaming Centre.
 
In its commitment to the environment, The Virtually Group will be offsetting carbon emissions associated with each sale and looking to move to a Proof of Stake mechanism in the near future.
 
About Jonathan Sands – Founder and CEO
Jonathan Sands is an entrepreneur who puts creativity at the heart of everything that he produces. As a trained fine art photographer, he began his life as a commercial photographer at Elstree Film Studios before acquiring Weird and Wonderful, a prop hire company servicing the film industry with unusual set pieces, furniture artefacts.
 
In 2007 Jonathan was approached by Lucasfilm to promote Star Wars The Exhibition which opened at County Hall by the London Eye which was his first film franchise attraction. In 2008 he founded the London Film Museum, the first privately funded film museum in the UK and met film industry executive Rick Senat where they launched multiple world-class exhibitions including Charlie Chaplin The Great Londoner, Pinewood Studios Water On The Lens, Ray Harryhausen Myths and Legends and Magnum Photo Agency’s, Magnum on Set.
 
In 2014 they opened ‘Bond in Motion’ in association with EON Productions Ltd, which presented the largest official collection of original James Bond Vehicles which ran successfully for 6 years and welcomed millions of visitors through its doors. He (together with Rick Senat) was one of the owners of a number of Harry Potter shops around the world and the new London Film Museum at Covent Garden, all of which were sold to a major multinational corporation in 2018
 
About Alex Suchet – Founder and CTO
Alex Suchet is an Executive Producer and Creative Technologist. A digital production specialist, Alex began his career in television production for BBC1, before joining legendary digital production company UNIT9 as Vice President, where he led the marketing of award-winning digital campaigns for the likes of Stella Artois, MINI and Kellogg's.
 
Alex is the Founder and owner of Mystery Box, an award-winning digital production and design agency where he leads and unites the departments overseen by the Creative Director and Technical Director, by marrying the visual aesthetic with what is technically viable. He has conceived and executed award-winning creative and digital campaigns for Harry Potter, James Bond, Volvo, Dolby Digital, Heathrow, Red Bull, Playboy and HM Government.
 
He often voices national radio and television commercials across the UK (Ferrari, Mercedes-Benz, Tesco, Schwarzkopf, Transport for London, Turkish Airlines, ATP Finals and Channel 5) and regularly hosts international technology events for Samsung, briefing the global press and showcasing their latest technological developments.
 
About Rick Senat – Founder and Chairman
Rick Senat joined Warner Bros in 1977, becoming Senior Vice President for Business Affairs in EMEA. He worked on key projects including the “Harry Potter” films, “Batman” & “Superman” and managed negotiations for the acquisition of rights for many Warner's filmmakers including Stanley Kubrick, as well as the film and associated rights in the Harry Potter books. Instrumental in setting up Warner’s new European operations, including Warner Bros. Consumer Products and Warner Bros. International Theatres, he retired from Warner after 25 years.
 
He was a Director and owner of the legendary and recently revived film Classic British company Hammer Film Productions (selling the company in 2007). He was Chairman of the London Film Museum, located at County Hall London. He sold his retail and property interests (together with Jonathan Sands) at County Hall to Merlin Entertainments in 2013. He has produced films and plays, recent Executive Producer credits include The Casual Vacancy (BBC/HBO), Fantastic Beasts and Where to Find Them (Warner Bros), Fantastic Beasts and The Crimes of Grindelwald (Warner Bros).
 
He (together with Jonathan Sands) was one of the owners of a number of Harry Potter shops around the world and the new London Film Museum at Covent Garden, all of which were sold to a major multinational corporation in 2018. He was a Non-Executive Director of Bank Leumi (UK) plc. For 14 years and was a Non-Executive Director of Cineworld Plc (2010-2021), one of the world’s largest theatre groups He has served as Deputy Chairman of the British Film Institute. Currently, he is Non-Executive Chairman of Mad Dog/2020 Casting, one of the UK’s most important casting agencies as well as a Visiting professor at Lincoln University Faculty of Media, Humanities and Technology.

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