IMAX Unveils EXCLUSIVE Brand Artwork For Denis Villeneuve’s DUNE Ahead Of Release In IMAX Cinemas This October
IMAX has debuted new artwork inspired by the scope and scale of DUNE in advance of its release this October; this artwork has debuted via the @IMAX social channels.
The original artwork celebrates the highly anticipated upcoming release of Denis Villeneuve's DUNE which will be released in IMAX cinemas on 21st October. This exclusive art will be utilised in specialty placements across IMAX's 1600+ cinema network. View the official IMAX trailer below.
The IMAX release of Dune will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
DUNE will be released in IMAX cinemas 21st October. More information on this title can be found below.
About DUNE in IMAX
Director Denis Villeneuve filmed DUNE for IMAX with IMAX certified digital cameras. Among the highest quality cameras in the world, these sequences are captured with unparalleled clarity, colour and truly optimised for IMAX cinemas. Subsequently, once onscreen, these sequences are brought to life unlike any other moviegoing experience in the world – visually expanding to fill the IMAX screen under the specific design of the director, drawing fans into the action like never before.
DUNE will have an IMAX-exclusive 1.90:1 aspect ratio, available only in IMAX cinemas. By being specially shot and formatted for IMAX, moviegoers will experience up to 26% more picture for the film. In select locations worldwide, DUNE will have an IMAX-exclusive 1.43 aspect ratio, with up to 40% more picture for the film and ultimately showing more of the stunning imagery as conceived by Director Denis Villeneuve.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilising IMAX cinemas to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful cinematic distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of 31st March 2021, there were 1,652 IMAX cinema systems (1,567 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found here. You may also connect with IMAX on Instagram, Facebook, Twitter and YouTube.