JEEP Announced as Exclusive Car Partner of Zack Snyder’s BATMAN V SUPERMAN: DAWN OF JUSTICE starring Ben Affleck as The Dark Knight

Jeep announced as official car partner of the hugely anticipated action adventure film Batman v Superman: Dawn of Justice

Jeep UK launches the ‘Battle of the Renegades’ online experience, www.battleoftherenegades.co.uk, in the lead-up to the film’s March 25th 2016 release from Warner Bros. Pictures

The Jeep online experience is the first of a series of activations that Jeep UK is running to support the partnership

The character of Bruce Wayne drives a Jeep Renegade in the movie

Jeep, celebrating 75 years as the iconic 4x4 SUV maker, today announces a partnership with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016.

The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which features the best off-road capabilities in its category, was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel for a key scene in the film.

To maximise excitement for the film, Jeep UK is now launching an innovative online experience and advertising campaign, created in collaboration with the filmmakers. Prior to the release of Batman v Superman: Dawn of Justice, fans can get a sneak peek at previously unseen vehicle footage provided to Jeep UK in a special trailer only viewable as part of the online experience.

In Batman v Superman: Dawn of Justice, the world’s most iconic Super Heroes clash for the first time ever on the big screen. Jeep’s online experience invites users to choose their allegiance and become a hero themselves in the ‘Battle of the Renegades’ by using the Jeep Renegade to help others and evade impending catastrophe.

Participation in this interactive online experience will be rewarded with a range of prizes, including live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content. To enter visit Battle of the Renegade.

“To be involved with these two ultimate Super Heroes, Batman and Superman, is a very exciting moment for Jeep.” Damien Dally, head of brand, Jeep UK said. “This partnership not only showcases the Renegade’s off-road capabilities and why it’s such as success in the UK, but also aligns with our brand values of enabling people to ‘go anywhere and do anything’.”

Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice. The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens nationwide in 3D, 2D, and in select IMAX 3D theatres from March 25, 2016.

To join the conversation on social use #RenegadeBlack #RenegadeBlue #BVS, and follow Jeep UK on Facebook, Twitter @Jeep_UK and Instagram @Jeep_UK.

For more information on the movie visit the Official Website. 

For more information on the Jeep Renegade and the rest of the Jeep range, visit Jeep.

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Batman V Superman: Dawn of Justice Film Page

BATMAN V SUPERMAN DAWN OF JUSTICE HITS CINEMAS NATIONWIDE ON MARCH 25

ABOUT “BATMAN V SUPERMAN: DAWN OF JUSTICE”
From director Zack Snyder (“Man of Steel”) comes BATMAN V SUPERMAN: DAWN OF JUSTICE, starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill (“Man of Steel,” “The Man from U.N.C.L.E.”) as Superman/Clark Kent in the characters’ first big-screen pairing. Fearing the actions of a god-like super hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day saviour, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.