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Latest Plush Toy Trend Disney nuiMOs To Sweep Social Media Goes Global From January 19 Including UK Launch That Day

14 January 2021

Get Ready to Meet Your New Best Friends: Disney nuiMOs 

The Micro-Plush Craze Goes Global - Expands to Europe on the 19th January

Celebrity Stylist Maeve Reilly Styles Disney nuiMOs Plush Characters for their Worldwide Reveal

It’s time for the world to meet Disney nuiMOs featuring miniature plush, outfits and accessories with a fashionable twist – and these little friends don’t skimp on style. Since originally launching at Disney Stores in Japan, followed by Disney Stores in China, Shanghai Disney Resort and Hong Kong Disneyland Resort, Disney nuiMOs quickly gained popularity on social media as fans styled and took their plush on adventures during everyday life; be it to a Disney theme park, the beach, a shopping trip or anything in between.

Now, Disney nuiMOs plush characters will be available for the first time in Europe and North America beginning on the 19th January as well as select Disney Parks around the world. The first release includes Disney nuiMOs plush of Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel along with an assortment of fashionable outfits and accessories for fans to mix and match to create their own unique styles.

On the first Monday of each month, beginning 1st February, new accessories, outfits or plush will be released to keep up with the latest trends including co-brands with Loungefly, Spirit Jersey, Ashley Eckstein and more. Disney nuiMOs plush retail for £12.95 each, with accessories starting at £9.95.



“Disney is unique in its ability to create a phenomenon in one region and expand the excitement to other parts of the world,” said Stephanie Young, president, Consumer Products, Games and Publishing. “Bringing Disney nuiMOs to North America and Europe, while maintaining the authenticity that made these plush so beloved in Asia, will enable millions of additional fans to express their love for our characters and stories while celebrating their own individuality by creating personalised looks.”



The name nuiMOs is a blend of the Japanese words nuigurumi, meaning plush and moderu meaning model. Disney nuiMOs are meant to be an extension of one’s self with the flexibility to change their looks to suit one’s unique personality and taste. Disney nuiMOs are flexible and can do a wide variety of poses. Adding along their pocket-sized and portable characteristics, they are the perfect companions and models.

Celebrity stylist Maeve Reilly has built a reputation in the fashion industry helping to set trends around the world. Her love for accessorizing, passion for emerging brands, and acute attention to detail make her highly sought after by icons everywhere. To help celebrate the launch, celebrity stylist Maeve Reilly created five signature Disney nuiMOs looks for Mickey Mouse and Minnie Mouse by mixing and matching clothing and accessories from the new lines to inspire fans to create their own. Maeve’s Disney nuiMOs style creations are: Streetwear: Tokyo vs LA street style, Loungewear, Day to Night and a Day at Disney Parks. Check out the looks here.



“It was so much fun to style and create these looks for Disney nuiMOs plush for their big global reveal,” said Maeve Reilly, “I have a huge love for accessorising and think attention to detail is critical to creating the perfect outfit for any occasion whether that’s heading to a lunch or watching a movie on the couch. These little plush are perfect to personalise and express your own sense of style.”

To check out more of the Disney nuiMOs styles that Maeve curated, check out her Instagram @StyleMeMaeve.

Stay up to date on all the Disney nuiMOs adventures on Instagram @DisneynuiMOs, Facebook and #DisneynuiMOs

Connect with | Disney Store on Instagram: @shopDisneyuk and Facebook.

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Disney Parks, Experiences and Products
brings the magic of The Walt Disney Company’s powerful brands and franchises — including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic — into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney Imagineers are the creative force behind Disney theme parks, resort hotels and cruise ships globally.

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