Leading Television Studio CRITICAL CONTENT Forms Partnership with Factual Production Company RENOWNED FILMS | The Fan Carpet

Leading Television Studio CRITICAL CONTENT Forms Partnership with Factual Production Company RENOWNED FILMS

18 October 2017

Leading independent content & television studio Critical Content has made a strategic investment in rapidly growing London-based production company Renowned Films. This deal gives Critical Content a key foothold in the UK market, and expands its robust creative platform and production infrastructure outside the US.

Founded in 2012, Renowned is an exciting young creative company which has made a big impact with its innovative and attention grabbing unscripted, factual entertainment, features and documentaries, which it produces for TV and digital. The company’s early success attracted investment from Channel 4’s Growth Fund, which took a minority stake to support the growth of the business in March 2015.

The investment from, and strategic partnership with, Critical Content will enable Renowned to amplify its current roster of factual programming while expanding the company’s digital and branded development capability in the UK and US.

The terms of the deal call for Critical Content to acquire the Renowned stake owned by Channel 4’s Growth Fund, plus additional shares in the company. Critical Content’s CEO Tom Forman and EVP and CFO Christoph Pachler will join the board of Renowned.



“Renowned is an ambitious, forward-thinking company and we are excited that our investment will enable the company to expand its portfolio and widen its reach. Factual is a vibrant space and British companies are among the world leaders. We are thrilled to be investing in Renowned and we look forward to introducing these next generation content creators to our American buyers. Renowned has its fingers on the cultural pulse and seamlessly moves between TV, digital, and branded, and from high budget to low,” said Forman.

Max Welch, Founder and Creative Director at Renowned added “This strategic partnership with Critical Content, in addition to the investment capital, will allow Renowned to turbo-charge our growth. We have set the stage for expansion in the UK, and are excited to grow our presence in the US in collaboration with Tom and the incredibly talented Critical Content team. We are grateful to the Channel 4 Growth Fund who has been vital in bringing us to this point, and are thrilled as we are embarking on this next chapter of Renowned.”

Jonathan Allan, Channel 4’s Commercial Director said “Channel 4’s investment in Renowned is a blueprint for what the Growth Fund is here to do. In two-and-a-half years we’ve helped Duane, Max and Tim grow their business from new and disruptive market entrants to achieving major success and now launching on the international stage – and the return on our investment will help support our ongoing commitment to the UK wide creative sector.”

Renowned’s standout projects include a number of critically acclaimed titles: ‘The Women Who Kill Lions’ for Channel 4, and BBC film ‘NYPD: Biggest Gang in New York? (Copwatchers)’. One of their most recent commissions will see them take YouTube sensation Elijah Quashie, aka The Chicken Connoisseur, to mainstream attention on Channel 4 in ‘The Peng Life’. Renowned’s programming has been broadcast and distributed in over 70 territories worldwide.

About Critical Content
Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms.  Critical Content currently has more than 60 projects in production for more than 30 different networks. Recent series include “Who Shot Biggie & Tupac?” (FOX), “The Case Of: JonBenét Ramsey” (CBS, Netflix), HOME FREE (FOX), “Catfish” (MTV), “StartUp” (Crackle, Amazon), “Limitless” (CBS), “The Woodsmen” (History), “Pretty.Strong.” (Oxygen), “Boonies” (Nat Geo), “The Great Food Truck Race” (Food Network), “Young and Hungry” (Freeform), “Tia Mowry at Home” (Cooking Channel) and “Car Matchmaker” (Esquire).  

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