Leicester Squarepants To A Halo Landing – A SUMMIT OF STARS: Paramount+ Brings Mountain Of Entertainment To London’s West End
FROM LEICESTER SQUAREPANTS TO A HALO LANDING IN PICCADILLY CIRCUS, THE SUMMIT OF STARS PAYS HOMAGE TO ENTERTAINMENT ICONS THROUGH INSTALLATIONS, POP-UPS AND AUGMENTED REALITY THIS SUMMER
Paramount+ has descended on London’s world famous entertainment district with a multi-layered takeover on a scale never seen before
Paramount+ Walk of Stars, showcasing superstar talent from Kevin Costner to Naomie Harris, features 50 illuminated stars hanging above the district’s streets
The Paramount+ Experience in Piccadilly invites visitors into ultra realistic recreations in replica sets, perfect for a scene-stealing selfie!
Immersive sculptures and augmented reality experiences transport visitors into a world of entertainment in the capital’s West End
On June 22nd, Paramount+ is the brand-new streaming service with blockbuster movies, new originals and a huge variety of iconic drama, action, reality, comedy, docs and kids shows. Get ready for a mountain of entertainment.
In news set to excite entertainment fans nationwide, new streaming service Paramount+ has joined forces with London’s West End in a world-first partnership and summer takeover event.
From today, Paramount+ is bringing the capital’s most exciting district to life with a series of consumer-led installations, pop-ups and activities, with the takeover introducing some of the world’s most recognisable stars and characters to the capital, in partnership with Heart of London Business Alliance and Westminster City Council.
Spanning four of the West End’s busiest streets, the Walk of Stars, the streaming service’s answer to the Hollywood Walk of Fame, sees 50 illuminated stars hanging above the capital’s world famous thoroughfares. The giant stars honour Paramount legends, including Sylvester Stallone, Bryan Cranston, Gillian Anderson, Michelle Pfeiffer and Viola Davis, whilst other stars are based on hit movies and shows including Transformers, Star Trek and Scream.
The centrepiece of the takeover is the pop-up experience in Piccadilly Circus, an exciting space giving fans the chance to immerse themselves in their favourite films and shows through set experiences, memorabilia and stunt recreations.
Acting as a reminder of the wealth of entertainment on the streaming service, the space boasts replica sets from sci-fi favourite and Paramount+ original HALO, while the Star Trek: Discovery area houses a replica captain’s chair and hologram experience. For thrill seekers, there is the exciting Mission: Impossible selfie challenge, allowing you to recreate the iconic, nail-biting rappelling scene from the beloved blockbuster. And for fans of gripping drama, a Yellowstone and 1883 stage will give visitors a chance to jump into the action, donning Stetsons and sheriff badges as they become part of the epic content
Meanwhile Leicester Square, the home to Hollywood premieres, is being transformed into Leicester SquarePants, with the beach loving Bikini Bottom resident pitching up in his pineapple home and serving up Krabby Patties and other surprises for a limited time. Adding to the interactive invasion of the West End, Piccadilly Circus now has an extraordinary HALO installation, bringing the eternal battle between the UNSC and the Covenant to the streets of the capital.
Bringing Hollywood to the heart of London for visitors, each installation, experience and pop-up is connected by augmented reality, meaning passersby can interact with the iconic films and shows displayed on the Walk Of Stars or even enjoy an aquatic adventure with SpongeBob and his friends in Leicester SquarePants.
Fans can book their slot at The Paramount+ Experience through EventBrite, with tickets available here.
Paramount+ launches in the UK on 22nd June 2022.
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., Canada, Latin America, the Caribbean, the Nordics, and Australia.
For more information about Paramount+, please visit www.paramountplus.com
DiscoverLSQ and www.leicestersquare.london are consumer destination channels owned and operated by Heart of London Business Alliance on behalf of member businesses in the local area.
About Heart of London Business Alliance
Since 2001 Heart of London Business Alliance has been cementing London’s position as the world’s leading cultural destination by working on behalf of over 500 businesses and 100 property owners in the Leicester Square & Piccadilly Circus, Piccadilly & St James’s and St Martin’s areas of the West End.
Home to galleries, theatres, restaurants, cafés, bars, world-famous shops, cultural institutions and associations, the area is truly unique with an experience-based economy that caters to every taste. From the BAFTA headquarters to the National Portrait Gallery and the Royal Academy of Art, the area’s cultural heritage stretches back centuries, yet it remains at the forefront of the arts.
As a not-for-profit, Heart of London Business Alliance is focused on securing the long-term commercial wellbeing of the area. Through area promotion, business support and advocacy they champion members’ interests and ensure the West End remains truly world-class.