LET THE GAMES BEGIN: NBCUniversal Gets Into The Streaming Game With A “Sneak Peek” Of Their Streaming Service PEACOCK
NBC - one of the largest television broadcasting networks in the United States - offered a preview of its streaming service, PEACOCK, to Comcast cable customers on Wednesday 15th April. It has over 15,000 hours of TV shows (Law & Order, The Office, Parks and Recreation) and movies (from its Universal and Dreamworks Animation studios, such as Shrek, Jurassic Park and Fast & Furious franchise). The full launch will take place on 15th July.
Comcast, which owns NBCUniversal, has about 31 million TV and broadband subscribers. Additional Comcast subscribers (Xfinity X1 and Flex) will have access to PEACOCK by 30th April. With millions of people staying at home due to the COVID-19 pandemic, NBC made the decision to provide a "sneak peek" of its streaming service (a game that has been dominated by Netflix), prior to WarnerMedia's HBO Max in May. It is now in competition with HULU, Disney Plus, Apple TV Plus, Amazon Prime and CBS All Access.
There are three levels of pricing: free (limited options); $4.99 per month with ads (all-inclusive) and $9.99 per month without ads (all-inclusive). For those Comcast and Cox subscribers, the all-inclusive ad-free option will only be $5.
PEACOCK aims to capitalise on the market in 2021, as it is the exclusive broadcaster of the Summer Olympic Games 2020 (which has now been postponed to 2021), and the launch of its original content, which it aims to film later in the year once the lockdown has ceased.
Written by Charysse Tia Harper of Xplore The World