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Lights, Camera, Sound, Action – IMAX® at Empire Leicester Square Cinema to open Friday 30 May


30 May 2014

Iconic Cinema to Re-open with Tom Cruise’s futuristic sci-fi thriller Edge of Tomorrow: An IMAX 3D Experience

Empire Leicester Square Cinema opens today (30th IMAX cinema in the UK)

Marks first IMAX to open with Empire and first IMAX in London’s West End

87-foot (26.5m) wall-to-wall and floor-to-ceiling curved IMAX screen

751 max seating capacity– largest IMAX auditorium in terms of seating capacity in Europe

Opening with Tom Cruise’s futuristic sci-fi thriller, Edge of Tomorrow: An IMAX 3D Experience which just premiered in London, Paris and New York City

Watch an exclusive video of Brian Bonnick, CTO of IMAX talking about the incredible technology being installed in the Empire Leicester Square, and a rare chance to see the equipment before it's shipped over to the UK for installation.

 

 

Empire Cinemas and IMAX Corporation (NYSE: IMAX; TSX: IMX) confirmed today that the eagerly awaited IMAX® screen in the famous flagship cinema, The Empire Leicester Square, will open to the public from Friday 30 May 2014 with Tom Cruise’s futuristic sci-fi thriller, Edge of Tomorrow: An IMAX 3D Experience.

With IMAX screens in some of the most iconic locations in the world, the West End will join this exclusive list and cinemagoers can finally see red carpet premieres of IMAX films at Empire Leicester Square. The historic Empire Leicester Square, the site of some of the UK’s most prestigious film premieres since its opening in 1884, will now provide West End moviegoers the world’s most immersive cinematic experience as well as host unforgettable film premieres.

 

 

Andrew Cripps, President of IMAX EMEA said: “We are incredibly excited that The IMAX Experience® will soon grace the Empire Cinema in historic Leicester Square, the beating heart of British cinema-going. Together with our partner, Empire Cinemas, we look forward to not only opening our 26th IMAX cinema in the UK, but to delivering moviegoers what is sure to be a unique and unparalleled experience.”

Justin Ribbons, CEO of Empire Cinemas commented: “We’re extremely excited to be launching IMAX® at our flagship cinema The Empire Leicester Square. From the earliest days of the moving image The Empire Leicester Square has been at the forefront of advances in cinema technology.  The introduction of IMAX® further reinforces our commitment to providing the most cutting edge, immersive viewing experience to our customers and will reinforce The Empire Leicester Square’s position as the home of the UK’s best cinema-going experience for years to come.”

The Empire Leicester Square’s Screen 1 has been completely transformed with the installation of the ground-breaking, crystal-clear digital projection and cutting-edge sound technology for which The IMAX Experience is renowned, along with a signature high-resolution 87-foot (26.5m) wall-to-wall and floor-to-ceiling curved screen. The development of the technology behind that transformation has been documented in two behind-the-scenes videos, the first of which was released today.

The Empire Leicester Square first opened its doors as a theatre in 1884, and from the earliest days of the moving image has been at the forefront of advances in cinema technology, when, in March 1896, Louis and Auguste Lumière presented the first theatrical performances of a projected film to a paying U.K. audience.

Under the terms of the agreement, the new IMAX cinema at Empire Leicester Square will eventually transition to IMAX's next-generation laser digital projection system, which is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations, represents the culmination of the largest R&D initiative in IMAX’s history and will enable IMAX’s largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.

About Empire Cinemas
Empire Cinemas is the largest independently owned cinema chain in the UK. Currently operating 162 screens in 16 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film.

2014 is set to be a huge year for Empire Cinemas, with a number of exciting projects in the pipeline, including the opening of the first purpose built Empire Cinemas in Walthamstow. As the first purpose built Empire Cinemas, The Scene will become another flagship for the chain, only second to the London, Leicester Square site.  Due to open in December 2014, Empire Cinemas at The Scene will be a nine screen cinema, including Empire Cinemas’ large screen format - IMPACT, and be able to seat up to 1,200 cinemagoers.

Empire Cinemas and IMAX Corporation will unveil a brand new IMAX® theatre in their famous flagship cinema, The Empire Leicester Square this year. Screen 1 is being completely transformed for The IMAX Experience®, with ground-breaking, crystal-clear digital projection, cutting-edge sound technology and a significantly larger, curved screen spanning from floor to ceiling and wall to wall, providing the capital’s moviegoers the world’s most immersive cinematic experience.

In 2013, Empire Cinema’s opened its doors to 7.8 million customers, showing over 500 different movies across its screens. Empire Cinemas is also the home of alterative content, screening the latest productions from the worldly renowned Royal Opera House, National Theatre Live and English National Opera straight to cinemagoers.

The community is at the core of Empire Cinemas, with money-saving schemes including SAV£RDAY Tuesday, Parent and Baby, Last Chance To See Thursdays, Empire Jnrs and Empire Seniors helping to give every customer a unique cinema experience. Operating since 2005, Empire Cinemas takes its name from The Empire, Leicester Square, with the company drawing on a rich heritage of over a century of experience bringing moving pictures to the public.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of March 31, 2014, there were 840 IMAX theatres (707 commercial multiplexes, 18 commercial destinations and 115 institutions) in 57 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found here. You may also connect with IMAX on Facebook, Twitter and YouTube.