Max feels the censors Payne
TV adverts of the Max Payne DVD has been deemed unsuitable for children.
The advert, which features scenes of explosions and gun shots, will only be shown after 9pm following complaints to the Advertising Standards Authority (ASA).
20th Century Fox have argued in vain that the film, which stars Mark Wahlberg, was not "gritty or reflective of gun crime or the reality of street culture".
However, watchdogs have ruled that advert will not be shown pre-watershed.
Source: Yahoo! Movies