Merchandise From Taylor Swift Takes the Crown As New Study Reveals Which Music Merchandise UK Loves The Most!

The second most searched merchandise belongs to Harry Styles, who racks up an average monthly search volume of 28,776 and a global volume of 161,537. With a substantial fanbase of over 55,100,000 monthly Spotify listeners, this Grammy-winning musician experiences massive demand for his merchandise, offering everything from makeup magazines to cassettes. 

Following is Lana Del Rey, with fans conducting an average of 63,161 monthly searches for her merchandise range. As a best-selling artist, she has earned six Grammy nominations and even a Golden Globe throughout her career. Lana Del Rey also holding the third position globally with 157,337 monthly searches, has a diverse range of items such as brass lighters and racing jackets, while her most sought-after product, vinyl, has 3,950 monthly searches. 

Next on the list is The Weeknd, who already dominates his online following with an impressive 68.9 million Instagram followers. Having risen to fame in 2015, his collaborations since have included the likes of Ariana Grande, 21 Savage and Madonna. With 9,915 monthly searches and an additional 94,450 global searches, his sought-after merchandise features everything from keyrings to action figures, with the term ‘The Weeknd t-shirt' generating up to 1,844 average monthly searches.  

Rounding out the top five, Metallica holds a monthly search volume of 9,425 monthly searches. Globally, the band ranks fourth at 111,527 monthly worldwide searches. Established in 1981, Metallica has solidified their rock and roll legacy, selling over 125 million albums worldwide and performing almost 2,300 concerts. Their merchandise collection spans a diverse range, from wine tumblers to drumsticks. 

Commenting on the results, a spokesperson for Pens.com said "In a remarkable year that saw Taylor Swift named Time's Person of the Year, the superstar’s dominance in merchandise demand secures her unparalleled connection with fans.  

Marking her multifaceted success, 2023 stands as an extraordinary chapter in Taylor Swift's ever-growing career. Securing the top spot in the research comes as no surprise, but it’ll be interesting to see if these Google searches translate into Christmas presents this year.” 

Top Musicians Leading the Global Demand for Merchandise 

Regarding the musicians with the most popular merchandise globally, Taylor Swift again takes the top spot by a landslide, with 596,195 online mentions in 2023. Harry Styles ranks far behind with 161,537 online mentions and Lana Del Rey takes third place, with 157,337. Metallica takes fourth place. The Enter Sandman rock band received a total of 111,527 mentions of their merchandise throughout 2023, including 43,450 mentions alone for ‘Metallica T-Shirt’. Ranking in fifth place is Tyler, the Creator, with 108,750 combined searches.  

The top musicians with the most in-demand merchandise are rounded out with The Weeknd ranking in sixth place, Travis Scott in seventh, followed by Drake, Morgan Wallen and SZA in eighth, ninth and tenth, respectively.  

Top Musicians Leading the Global Demand for Merchandise 

Sources: Billboard, Google Keyword Planner 

Methodology: The research took every artist from Billboard’s Top 100 Artists of 2023 and used 1218 keywords within Google Keyword Planner to analyse which musicians had the most in-demand merchandise in the US, the UK and the globe. Some examples of the keywords used included ‘J. Cole merchandise’, ‘Elton John mug’ and 'Harry Styles t-shirt’. 

Full Data: Top Musicians Leading the Global Demand for Merchandise