New MONOPOLY GAMER: MARIO KART Edition adds Nintendo characters, races, Banana Peels, and Super Stars into MONOPOLY gameplay
HASBRO AND NINTENDO JOIN FORCES TO ADD MARIO KART TWIST TO MONOPOLY GAME
Today, the MONOPOLY brand from Hasbro and Nintendo announced the launch of the MONOPOLY GAMER: MARIO KART Edition game. This new MONOPOLY game introduces the fun and competition of Mario Kart through iconic characters and unique gameplay.
The MONOPOLY GAMER: MARIO KART Edition game provides fans of all ages with exciting new ways to engage with the Nintendo brand. Throughout the game, players will pass – and potentially purchase – iconic Mario Kart themed properties such as Rainbow Road and Bowser’s Castle, while simultaneously encountering familiar challenges like dodging Banana Peels, tossing Shells and scooping up Super Star spaces to win the game.
To introduce another layer of competition and strategy, landing on or passing “Go” triggers a Mario Kart race where players compete for the coveted Grand Prix card. In addition, each character token will have its own unique Power-Up ability activated by landing on a Super Star board space.
“In 2017, our fans were excited to see Mario and Mr. Monopoly join forces, so it’s only fitting we continue this collaboration with another franchise favourite – Mario Kart,” said Jonathan Berkowitz, Senior Vice President of Global Marketing for Hasbro Gaming. “The game will integrate iconic elements of Mario Kart into the Monopoly game, offering a one-of-a-kind experience for gamers across the globe.”
“Mario Kart is a franchise cherished by fans of all ages,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “Expanding our partnership with Hasbro to build upon the fun of Monopoly Gamer offers families even more surprising and engaging ways to interact with Nintendo characters.”
MONOPOLY GAMER: MARIO KART Edition game, designed for players aged 8+, will available at GAME stores in the UK in June 2018. Additionally, fans will be able to purchase MONOPOLY GAMER: MARIO KART POWER PACKS (each sold separately), which include additional Mario Kart character tokens such as Bowser, Rosalina, Shy Guy, Metal Mario, Donkey Kong and Yoshi.
MONOPOLY is the world’s favourite family game brand and is enjoyed by more than 1 billion players in 114 countries across the globe. Fans can engage with the MONOPOLY brand across many platforms and formats, including live events, fashion licensing, digital gaming, casino gambling and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly, @HasbroNews on Twitter and @Hasbro on Instagram. For more information on MONOPOLY GAMER, visit the website.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more on Hasbro, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About Nintendo
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website.
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