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Pearl & Dean pays homage to the unseen heroes of cinema with epic Spoof Documentary Tumbleweed Trainer


27 September 2016

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry.

The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out.

Tumbleweed Trainer’ is presented as a spoof 1950s documentary film about the making of a western. The two-minute long film follows the tumbleweed trainer on the set of a western called Duel of Desire as she goes through the arduous and often solitary task of whipping her tumbleweeds into shape. She is described by the narrator as “a lady no self-respecting director could do without”.

Tumbleweed Trainer’ is inspired by a long lost behind-the-scenes documentary about the making of The Searchers, the 1956 John Ford western starring John Wayne.

 

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Brothers and Sisters ensured that a high level of authenticity was applied to every aspect of the ‘Tumbleweed Trainer’ shoot. Playing homage to the classic era of the Western film genre, the ad is shot in 16mm and 35mm film and the team used vintage recording equipment, including microphones from the 1940s, to make the voiceover. The score was recorded by a real orchestra and the 1950s set workers were allowed to smoke on screen.

The film was directed by thirtytwo (aka Dylan Southern and Will Lovelace) through Pulse Films. Amongst their work, thirtytwo’s definitive film about iconic British band Blur (“No Distance Left to Run”) was nominated for a Grammy award

Tumbleweed Trainer’ (#tumbleweedtrainer) will run on Pearl & Dean cinema screens and online, including Pearl & Dean’s digital channels, from Friday 23rd September.

The ‘Tumbleweed Trainer’ ad follows Pearl & Dean’s 'Back of the head' campaign last year, also celebrating cinema’s unsung heroes and created by Brothers and Sisters, in which Chad Jackson, the fictitious back-of-the-head actor, is given his moment in the spotlight.

 

 

 

Andy Fowler, Executive Creative Director at Brothers and Sisters, said “When we came across the story of the tumbleweed trainer we could scarcely believe such an important cinematic figure was so unknown. It's with huge pleasure we are finally able to give her the credit she so richly deserves.”

Credits:
Agency: Brothers and Sisters
Executive Creative Director: Andy Fowler
Creative Directors: Will Flack and Aaron Willmer
Art Directors: Manu Souto Diaz, Gonza Delgado
Copywriters: Manu Souto Diaz, Goza Delgado
Account Director: Matt Charlton (CEO)
Agency Producer: Ashlie Hutber
Directors: thirtytwo
Production Company: Pulse
Producer: Shirley O’Connor
Executive Producers: James Sorton and Jamie Walker
Editor: Bill Mead @ Ten Three
Post Production: Time Based Arts
Sound Design: Dugal Macdiarmid @ Wave
DoP: Ray Coats

About Pearl & Dean
Pearl & Dean is the UK’s best known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites P&D, with its iconic pa-pa, pa-pa, pahhhh…pah sonic, evokes an instant aroma of popcorn and fun.

About Brothers and Sisters
We called ourselves Brothers and Sisters as a collective rallying call and spirit of change.  As a 100% independent agency we make decisions for the benefit of our clients’ brands, not for the bottom line of a holding company.  It ensures we are free to embrace the spirit of revolution.

Founded in 2006, by Andy Fowler ECD, the agency is strong in traditional and non-traditional advertising.  Clients include Sky (Sky Q, Sky Boxsets and Sky Sports) – with distinctive advertising featuring Idris Elba, Thierry Henry, David Beckham and Joanna Lumley; Carphone Warehouse featuring Keith Lemon; Sunny, Pearl & Dean; Center Parcs and Museum of London.

ABOUT PULSE FILMS
Pulse Films is an award-winning, independent, modern-day studio encompassing the development, production, financing and distribution of cross-platform content for audiences worldwide. Pulse Films was founded by Thomas Benski and Marisa Clifford in 2005, and is headquartered in London with outposts in Los Angeles, New York, Paris and Berlin.

Dedicated to creating moments of culture through innovative storytelling, Pulse Films operates under the following divisions: Film, Television, Branded Entertainment, Music and Commercials. In 2015 Pulse also launched its innovative format company East Entertainment, led by Nathan Eastwood.

Pulse Films’ current and past projects include: feature films such as Andrea Arnold’s Cannes Jury Prize winner AMERICAN HONEY, Robert Eggers’ THE WITCH, Kahlil Joseph’s THE REFLEKTOR TAPES and Beyoncé’s LEMONADE, as well as the Sundance award-winning ALL THESE SLEEPLESS NIGHTS; TV projects such as PAYDAY (Channel 4), WHEN BJÖRK MET ATTENBOROUGH (Channel 4) and SLEEPING WITH THE FAMILY (MTV International); as well as strategic brand partnerships with the likes of Audi, BMW, Vodafone, Virgin, Nike, Red Bull, Converse and Chanel.

ABOUT THE DIRECTORS – THIRTYTWO
thirtytwo is the collaborative moniker for directors Dylan Southern and Will Lovelace. Their career began directing music videos, but quickly expanded into commercials, live music and feature films.

Their definitive film about iconic British band Blur (“No Distance Left to Run”) was nominated for a Grammy award and shortlisted for a Grierson award. Their seminal documentary about the final days of LCD Soundsystem (“Shut Up And Play The Hits”) earned widespread critical acclaim, including official selection at Sundance Film Festival.

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