Red Arrow Studios International And TV Asahi Strike New Co-Development Partnership With First Project Already In Development

The first project in development is Crazy Elevator (w/t), a hilarious new gameshow in which players try to reach the top of a tower to claim the treasure that awaits them.

TV Asahi will distribute the format in Asia, while Red Arrow Studios International will handle distribution rights for the rest of the world.

Red Arrow Studios International and Japanese commercial broadcaster TV Asahi have announced a new co-development partnership, which will see the two companies work closely together to develop new entertainment formats for the international market.

The first project in development is Crazy Elevator (w/t), a hilarious new gameshow in which players try to reach the top of a tower to claim the treasure that awaits them. However, each floor presents a different hilarious challenge they must successfully complete and make it back inside the elevator before the doors close!

Motoko Nakai, Director of International Business Department at TV Asahi Corporation, said “We are excited to be working with the talented team at Red Arrow Studios International. TV Asahi pioneered family gameshows in Japan and we’re confident this partnership will take our creativity to the next level. We look forward to working closely with Red Arrow Studios International and entertaining the international audience with our fresh and fun-loving concepts.”

David Barber, VP Format Development & Production at Red Arrow Studios International, added “I’m delighted to be working with the talented, forward-thinking team at TV Asahi. We are currently hard at work developing our first project, Crazy Elevator (w/t). It’s a high-concept project with state of the art technology, but despite this, there’s nothing more hilarious than watching players spin around a baseball bat and get so dizzy they crash into the wall rather than make it back through the elevator doors!”

TV Asahi will distribute the format in Asia, while Red Arrow Studios International will handle distribution rights for the rest of the world.

About TV Asahi
With over 60 years of the Japanese content industry, TV Asahi Corporation is Japan’s leading multiplatform entertainment powerhouse and delivers top rated entertainment shows, enduring animation programs and high-quality drama series for the younger demographic. TV Asahi has been proactive with a large selection of scripted and non-scripted formats that are both universal and scalable.

About Red Arrow Studios International
Red Arrow Studios International is a world-leading TV distributor of scripted, formats and factual shows from a global network of in-house production companies, outstanding third-party producers and digital-content partners.

With offices in Munich, London and Los Angeles, Red Arrow Studios International co-produces and finances global entertainment, and distributes acclaimed content to over 200 territories worldwide.