REVEALED: So Real it's Scary + Halloween Grocery Store Lady Top The List of 16 Most Successful Halloween Adverts of All Time! | The Fan Carpet

REVEALED: So Real it’s Scary + Halloween Grocery Store Lady Top The List of 16 Most Successful Halloween Adverts of All Time!


30 October 2019

LG’s advert ‘So Real it’s Scary’ is the most profitable and most viewed Halloween adverts

‘Haunted Hotels for Halloween’ by hotel giant Booking.com is the least most successful advert analysed.

Two leading supermarkets feature in the list – Tesco is the fourth most popular with their 360° Halloween House advert, whilst, Lidl is 12th with their Lidl Monster Market

• LG’s advert ‘So Real it’s Scary’ is the most profitable and most viewed Halloween adverts

• ‘Haunted Hotels for Halloween’ by hotel giant Booking.com is the least most successful advert analysed.

• Two leading supermarkets feature in the list – Tesco is the fourth most popular with their 360° Halloween House advert, whilst, Lidl is 12th with their Lidl Monster Market

The scariest night of the year is fast approaching, and the world of marketing over the years has fully embraced the spirit of All Hallows’ Eve; plunging into a world of ghoulish adverts and campaigns.

Whilst Halloween is a one-day-only event, it is a unique opportunity for businesses and brands to showcase an advert and promote their business.

It goes without saying, the world of media has been spooked by some of the world’s leading brands, and their Halloween adverts over the years, and whilst some are scary, there are some that are silly and some that are unintentionally eerie.

To celebrate how brands have capitalised on Halloween, Reboot Online Video Marketing has investigated 16 of the most notable Halloween adverts of all time, ranking those with the most YouTube views, as well as the brands that cash in the most per advert.

To achieve this, Reboot Online inserted the URL link to each YouTube video into the YouTube Money Calculator by Influencer Marketing Hub, which estimates total earnings by video.

THE RESULTS

• LG’s advert ‘So Real it’s Scary’, has fetched more than 47million hits on YouTube, generating a whopping $87,739 to date. It is the most profitable and most viewed Halloween adverts analysed in this study. 


• Snickers and Skittles follow - their adverts have 2,157,636 and 1,387,433 views respectively. Both brands also generously profit $3,992 and $2,567 per advert since first airing.


• Online hotel booking giants, Booking.com rank as the “least successful” advert, with their 2013 advert ‘Haunted Hotels for Halloween’ with just 1,333 views on YouTube (last place), whilst making a mere $2. 


• Last year’s hit from Burger King, titled ‘Scary Clown Night’ may have spread like wildfire across the news, and shuddered every viewer who dared to watch. But interestingly, the video marketing advert has provided a profit of $573 from its 309,892 views.

The Halloween advert which profits the most:

Brand

Campaign 

Year

Views

Amount earned ($)

LG 

So Real it's Scary

2012

47,426,617

87,739

Snickers

Halloween Grocery Store Lady

2010

2,157,636

3,992

Skittles

Halloween: Giant Talking Spider

2014

1,387,433

2,567

Tesco

360° Halloween House

2016

342,092

633

Burger King

Scary Clown Night

2018

309,892

573

Skoda

A Different Halloween. Awaken Your Inner Child

2017

253,383

469

Cheetos

The Delivery

2016

178,204

330

KitKat

Jack-O'-Lantern

2018

133,828

248

Rice Krispies

Scares Vendor

2013

91,467

169

Skittles

FOX: Bite Size Horror

2017

45,563

82

M&M

Millie and Max

2017

37,373

69

Lidl 

Lidl Monster Market

2018

9,664

18

Ikea

The Shining

2014

6,606

12

Ford

Spooky Halloween Car Wash

2014

3,821

7

Svedka

Halloween Curse

2017

2,694

5

Booking.com

Haunted Hotels for Halloween

2013

1,333

2

The Halloween advert with the most views on YouTube:

Brand

Campaign 

Year

Views

Amount earned ($)

LG 

So Real it's Scary

2012

47,426,617

87,739

Snickers

Halloween Grocery Store Lady

2010

2,157,636

3,992

Skittles

Halloween: Giant Talking Spider

2014

1,387,433

2,567

Tesco

360° Halloween House

2016

342,092

633

Burger King

Scary Clown Night

2018

309,892

573

Skoda

A Different Halloween. Awaken Your Inner Child

2017

253,383

469

Cheetos

The Delivery

2016

178,204

330

KitKat

Jack-O'-Lantern

2018

133,828

248

Rice Krispies

Scares Vendor

2013

91,467

169

Skittles

FOX: Bite Size Horror

2017

45,563

82

M&M

Millie and Max

2017

37,373

69

Lidl 

Lidl Monster Market

2018

9,664

18

Ikea

The Shining

2014

6,606

12

Ford

Spooky Halloween Car Wash

2014

3,821

7

Svedka

Halloween Curse

2017

2,694

5

Booking.com

Haunted Hotels for Halloween

2013

1,333

2

The data was recorded 21/10/19.

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