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Sailor Jerry hits the road in search for the ultimate road trip in the UK

25 June 2015

The iconic American brand is revving the engine this summer to find the coolest spots in our back yard

Kicking off in London on 22nd August, Sailor Jerry will be hitting the road for two weeks of bad-ass bikes, smokin’ wood-fired BBQ’s, sunsets and live music. We’ll be setting off on a courageous journey of balls-to-the-wall riding, scenic pit stops and the odd Sailor Jerry throwdown, finishing up at Grillstock Festival on 6th September.

No road trip is complete without a bad-ass set of wheels right? Sailor Jerry have teamed up with East London bike specialists, Kingdom of Kicks, the best in the business, to build a custom made, bespoke 1950s pan head Harley Davidson, fit for one mean ride. The bike is being built from scratch with a 1956 FL Motor and Gearbox being shipped all the way from LA to London.



With a stellar line-up of Sailor Jerry favourites including great grub, bustling beats and crazy chaos, the 14 night round trip will tour the UK. From London to Brighton, Cornwall to Cardiff, and Edinburgh to Leeds, the team will be riding the waves of the south west coastline, testing the skate parks of the north and hunting for the best pit stops the UK has to offer.

If that wasn’t enough, Sailor Jerry Presents will be popping up across the country raising roofs and causing mayhem. First stop, Brighton on 22nd August at Sticky Mikes Frog Bar, with a live performance from American punk duo merchandise, ahead of their third album release on 24th August. Second stop, will see us head to Manchester on 28th August where London born duo The KVB will be playing layers of neo-psychedelia at The Soap Kitchen. The final stop will see us head to Glasgow where Japanese four-piece acid punk band, Bo Ningen will tear up Record Factory on 30th August. More acts to be revealed for all Sailor Jerry Presents- watch this space.



If this isn’t enough to squirm with excitement then join us at Grillstock in London on 5th + 6th September, with chef and owner of East London’s Psychic Burger and White Rabbit restaurants, Danny Cheetham, will be joining the ride, cooking up the troops mouth-watering plates from his kick-ass Sailor Jerry BBQ menu, serving The Ride, which includes Sailor Jerry Rum marinated Spam fritters, Sailor Jerry Rum, papaya, chilli & pineapple pickled slaw, American cheese and a fried egg, served in a toasted brioche bun and drowned in BBQ Sauce. If this doesn’t tickle your fancy, then who knows what does.

Come and join us along the way, we’ll be taking the roads by storm and riding with James Jordan, the renowned owner of Kingdom of Kicks, Nathan Williams who is one of the superlative BMX riders in the world, legendary Skateboarder + BMX’er, Fids and the hugely talented tattooist Simon Erl.



Keep your eyes peeled for our Sailor Jerry truck and awesome bikers and let us know where you’ve seen us to win a Sailor Jerry swag bag; follow us on Twitter and #TheRideSJUK. To keep our riders safe, Sailor Jerry has offered Gremin Bells, believed to protect the riders bike from evil spirits and keep them safe.

So…dust your leathers off, start your engine and come join us on The Ride. It’s going to be one helluva ride!


Sailor Jerry Website | Facebook | Twitter - @SailorJerryUK | Instagram - @sailorjerry




Saturday 22nd August- London to Brighton
- Kick off in London 
- Sailor Jerry Presents at Sticky Mikes Frog Bar, with merchandise headlining and more acts to be revealed

Sunday 23rd August- Brighton driving to Dorset via Southampton

Monday 24th August - Dorset to Cornwall

Day 4
Tuesday 25th August- Cornwall

Wednesday 26th August - drive from Cornwall to Bristol

Thursday 27th August- drive from Bristol to Wales

Friday 28th August- via Cardiff to Manchester
- Sailor Jerry Presents at The Soup Kitchen, with The KVB headlining and more acts to be revealed

DAY 8 
Saturday 29th August - Manchester drive to Lake District
- Sailor Jerry BBQ and party



DAY 9 
Sunday 30th August - drive from Lake District to Glasgow
- SJ Presents at The Record Factory, with Bo Ningen headlining and more acts to be revealed

DAY 10
Monday 31st August - Glasgow to Inverness

Day 11
Tuesday 1st Sep - Edinburgh

DAY 12
Wednesday 2nd September - Edinburgh to Newcastle

DAY 13
Thursday 3rd September- Newcastle to Leeds

DAY 14
Friday 4th September- Leeds to Nottingham

DAY 15
Saturday 5th September - Nottingham to Bedford

DAY 16
Sunday 6th September - Bedford to London
- Finish at Grillstock

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