AMC Searches Spike By 1,150% Worldwide + 400% In The UK Following Taylor Swift’s ERAS Announcement
New findings have revealed a worldwide spike in searches for AMC theaters, following Taylor Swift’s announcement of her Eras Tour concert movie, which will be showing at AMC theaters from 13 October.
A new finding by music industry experts Music Industry How To revealed that searches for the American theater chain have skyrocketed by 1,150% worldwide. This is following Taylor Swift’s announcement via her social media that her Eras Tour concert film will be premiering exclusively at AMC Theatres.
Searches for the American company also increased by 1,566% in the US and 400% in the UK following the announcement of the movie.
Tickets are already on sale, and AMC has announced an increase in their ticket sales capacity to handle traffic at more than five times the current record for the most tickets ever sold in an hour. Wait times to purchase tickets are currently around ten minutes. The AMC website has also been wholly dedicated to the sale of the Eras Tour concert film tickets, and customers interested in purchasing tickets for other films have been directed to visit their nearby AMC theaters or check the website later.
Searches for the American media giant have also increased by 400% in the UK alone, although the UK release date for the movie has not been announced, given that the UK’s Eras Tour dates have yet to commence.
A spokesperson from Music Industry How To commented on the findings “A record-breaking Era’s Tour run has proven that Taylor Swift’s artistic and commercial impact is undeniable.
The movie industry has always relied on big names and popular celebrities to attract audiences, and Taylor Swift fits the bill perfectly. Her ability to connect with people through her music translates effortlessly into the world of film. It will be fascinating to see what new records the Eras Tour concert movie will break as her massive fanbase is sure to drive ticket sales through the roof.”
All data gathered from Google Trends.