SHOWCASE CINEMA BECOMES SNOWCASE: Film Fans Flock To Cinema To Watch The First Christmas Film Of 2020 Complete With Falling Snow
Film fans, including Showcase brand ambassador, Keith Lemon, had their spirits lifted this weekend with an early, snowy screening of iconic Christmas blockbuster, Home Alone.
Yesterday (Sunday 25th October), visitors to Showcase Cinema de Lux Bluewater were treated to an immersive winter wonderland experience, complete with a Santa sleigh, reindeer, candy canes and a giant nutcracker, exactly two months ahead of the big day itself.
And if that wasn’t enough, guests were mesmerised when snow began to fall as they walked through the cinema, making for a truly magical experience.
After a year like no other, Showcase Cinemas wanted to start the season of good will a little early, by screening the first Christmas film of 2020 in the UK across all its cinemas nationwide.
The one-off screenings were so popular, they sold out within minutes, proving just how much the nation is in need of some escapism from the outside world.
Home Alone first hit the big screen in 1990, but has proved it’s still as popular thirty years on. Staring a young Macaulay Culkin as 8-year-old Kevin McCallister, he’s mistakenly left at home, alone, whilst his mum (Catherine O’Hara), dad and family head out of town on holiday. Kevin is tasked with protecting the family home from con men (Joe Pesci & Daniel Stern) who plan on robbing the McCallister residence.
On screening the first Christmas film, and creating its very own winter wonderland, Showcase UK General Manager Mark Barlow said: “With 2020 being such a tough year for everybody, we wanted to kickstart the festive season early at our cinemas and knew that Christmas comedy, Home Alone, would be the perfect way to do that. The big screen experience has the power to transport you anywhere, but we wanted to give it some extra Christmas sparkle.
“We pulled out all the stops at our Bluewater screening to make it a truly magical experience complete with falling snow, and seeing the look of pure happiness on the faces of our guests was just wonderful. We’re pleased we were able to offer guests a chance to escape the outside world, if just for a little while.”
All Showcase sites have a thorough cleaning regime in place, plus multiple hand sanitising stations for guests to use.
For the full list of films, to book tickets and watch the ‘Be Showcase Safe’ video, visit Showcase.
About Showcase Cinemas
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 906 screens in the US, UK, Brazil and Argentina. National Amusements delivers a superior entertainment experience under its Showcase, Showcase Cinema de Lux, Superlux and UCI brands.
Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is the parent company of ViacomCBS. For more information please follow @showcasecinemas or search 'Showcase Cinemas UK' on Facebook.