Study Reveals Marvel’s Spider-Man + Black Widow And DC’s Harley Quinn Are Most Popular Halloween Costumes Of 2021 | The Fan Carpet

Study Reveals Marvel’s Spider-Man + Black Widow And DC’s Harley Quinn Are Most Popular Halloween Costumes Of 2021


27 September 2021

As we approach the spooky season, many are looking for that perfect Halloween costume to party in.

Fashion retailer, Nasty Gal has used Google search volumes to rank the most popular Halloween costumes, revealing which spook-tacular outfits we’re going to be seeing everywhere this Halloween.

Suicide Squad’s Harley Quinn is the most popular Halloween look according to the study. The rule-breaking protagonist’s costume raked in a whopping 90,500 searches. 

 

 

Superhero costumes are the top choice for 2021

Dressing up as your favourite superhero has always been a popular choice for Halloween lovers. But this year, a number of Marvel and DC Films releases have caused a spike in interest in specific superhero costumes this Halloween. 

The release of female-led superhero films such as Suicide Squad, Wonder Woman, and Black Widow has made fans eager to get hold of Margot Robbie’s, Gal Gadot’s, and Scarlett Johansson’s, signature superhero looks. 

Harley Quinn topped the list with 90,500 searches, Wonder Woman proved popular with 49,500 searches and Black Widow collected an impressive 33,100 searches.

 

 

Top 20 most popular Halloween costumes for 2021

Rank

Costume

Search Volume

1

harley quinn costume

90,500

2

spiderman costume

90,500

3

witch costume

60,500

4

cat costume

49,500

5

wonder woman costume

49,500

6

joker costume

49,500

7

harry potter costume

49,500

8

vampire costume

40,500

9

batman costume

40,500

10

playboy bunny costume

33,100

11

black widow costume

33,100

12

devil costume

33,100

13

superhero costume

27,100

14

mermaid costume

27,100

15

bunny costume

27,100

16

princess leia costume

22,200

17

zombie costume

22,200

18

ghost costume

22,200

19

jessica rabbit costume

18,100

20

nurse costume

18,100

Methodology

Each Halloween costume has been ranked based on monthly Google search volumes.

About Nasty Gal
Nasty Gal was founded in 2006 and is based in Los Angeles. A pioneer in both the curation and design of women's clothing, shoes, and accessories, the company has a global presence in 180 countries and a social media following of over 4.7 million. In 2017, Nasty Gal was acquired by online retail destination Boo Hoo. Follow us on Instagram & TikTok: @nastygal.

#NastyGalsDoItBetter

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