Study Reveals Marvel’s Spider-Man + Black Widow And DC’s Harley Quinn Are Most Popular Halloween Costumes Of 2021
As we approach the spooky season, many are looking for that perfect Halloween costume to party in.
Fashion retailer, Nasty Gal has used Google search volumes to rank the most popular Halloween costumes, revealing which spook-tacular outfits we’re going to be seeing everywhere this Halloween.
Suicide Squad’s Harley Quinn is the most popular Halloween look according to the study. The rule-breaking protagonist’s costume raked in a whopping 90,500 searches.
Superhero costumes are the top choice for 2021
Dressing up as your favourite superhero has always been a popular choice for Halloween lovers. But this year, a number of Marvel and DC Films releases have caused a spike in interest in specific superhero costumes this Halloween.
The release of female-led superhero films such as Suicide Squad, Wonder Woman, and Black Widow has made fans eager to get hold of Margot Robbie’s, Gal Gadot’s, and Scarlett Johansson’s, signature superhero looks.
Harley Quinn topped the list with 90,500 searches, Wonder Woman proved popular with 49,500 searches and Black Widow collected an impressive 33,100 searches.
Top 20 most popular Halloween costumes for 2021
|
Rank |
Costume |
Search Volume |
|
1 |
harley quinn costume |
90,500 |
|
2 |
spiderman costume |
90,500 |
|
3 |
witch costume |
60,500 |
|
4 |
cat costume |
49,500 |
|
5 |
wonder woman costume |
49,500 |
|
6 |
joker costume |
49,500 |
|
7 |
harry potter costume |
49,500 |
|
8 |
vampire costume |
40,500 |
|
9 |
batman costume |
40,500 |
|
10 |
playboy bunny costume |
33,100 |
|
11 |
black widow costume |
33,100 |
|
12 |
devil costume |
33,100 |
|
13 |
superhero costume |
27,100 |
|
14 |
mermaid costume |
27,100 |
|
15 |
bunny costume |
27,100 |
|
16 |
princess leia costume |
22,200 |
|
17 |
zombie costume |
22,200 |
|
18 |
ghost costume |
22,200 |
|
19 |
jessica rabbit costume |
18,100 |
|
20 |
nurse costume |
18,100 |
Methodology
Each Halloween costume has been ranked based on monthly Google search volumes.
About Nasty Gal
Nasty Gal was founded in 2006 and is based in Los Angeles. A pioneer in both the curation and design of women's clothing, shoes, and accessories, the company has a global presence in 180 countries and a social media following of over 4.7 million. In 2017, Nasty Gal was acquired by online retail destination Boo Hoo. Follow us on Instagram & TikTok: @nastygal.
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