TCL Mobilises Emerging Filmmakers To Create First UK Trailer For The TCL 10 Pro Handset Titled MADE FOR WATCHING – EVERYWHERE
Following TCL’s successful launch of the 10Series handsets earlier this month and prestigious partnership announcement with BAFTA: A Life in Pictures, the global consumer electronics business has created a cinema ad exclusively using the talents of BAFTA Crew, a professional development and networking programme connecting emerging talent with film productions.
William Paterson, Area Director for TCL Communications Northern Europe said “We wanted to produce an advert to help launch our TCL 10 Pro handset during lockdown to show that its great display makes it the ideal personal device for watching entertainment and content. Having recently partnered with BAFTA, we saw an opportunity to utilise the creative talent of the film makers supported as part of BAFTA’s year-round support programme. As a result, we are delighted to be working with BAFTA Crew network to produce our first cinema ad.”
The ad titled “Made for Watching - Everywhere” is written, produced and directed by Joe McStravick and the soundtrack is composed by Andrew Simon McAllister. The ad tells the simple story of how some well-earned screen-time can add happiness to everyone’s day. The trailer highlights the magic of cinema as each of the actors’ faces light up with colour and anticipation as they tentatively wait for their movie to begin.
Joe McStravick, BAFTA Crew director, said “It’s been an incredible experience working with TCL during these surreal times and I’m incredibly proud of the result. Given the circumstances, it has been a lifesaver for me, and it has been great to be back doing what I love best.”
Further immersing audiences into the heart of the advert, composer Andrew Simon McAllister, created a bespoke piece of music titled ‘Beyond the Theatre’. The musical piece mirrors a Hollywood movie trailer, building to a crescendo and perfectly mirroring the story played out on screen.
William Paterson, said “BAFTA is working hard to support the creative communities and we are proud to be able to support them through the creation of this advert. BAFTA is a wonderful champion and supporter of the film, games and television industries, which aligns perfectly with our Display Greatness ethos. We are incredibly proud to be working with the team and will continue to support the Academy however possible.”
The advert has been showcased at the The Luna Drive In cinema from Saturday 4th July.
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive portfolio that includes TCL and Alcatel branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing and R&D centres worldwide.
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, scholarships, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles, New York and Asia. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. To access the best creative minds in film, TV and games production, visit BAFTA Guru.
About Joe McStravick
Joe McStravick is an award-winning Film & Television Director. A number of his past projects have been commissioned by and/ or broadcast by Northern Ireland Screen, BFI, RTE, TG4 and BBC. His previous short films have screened at a number of international film festivals, in addition to a number Academy Award accredited and BAFTA accredited film festivals.
He has also directed and produced a range of multi-platform commercials, documentaries and films for Randox, Cable & Wireless Worldwide, PwC, HM Treasury, BBC and a number of other international companies and clients.
About Andrew Simon McAllister
Andrew Simon McAllister is a composer and multi-instrumentalist whose television credits include ‘My Left Nut’, ‘Agatha and The Truth of Murder’, ‘Searching for Schergar’ and ‘Dispatches – Under Lock and Key’ directed by Alison Millar, primetime drama ‘The Secret’ for ITV, starring James Nesbitt and directed by Nick Murphy, BBC ‘Planet Earth – Planet of the Apemen’ and BBC WWI drama ‘37 Days’ starring Ian McDiarmid, Tim Pigott-Smith and Nicholas Farrell, for which Andrew received a Royal Television Awards nomination. Andrew won a Royal Television Society Award for his score for feature documentary ‘Rocky Ros Muc’ and composed the score for ITV drama ‘Torvill and Dean’ which broadcast on Christmas Day 2018.