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PrimeVideos Launch of LORD OF THE RINGS: THE RINGS OF POWER: Teaser Strategies For The Communication Of Movies + TV Series


22 September 2022

The world of online entertainment is constantly evolving, going through a period of particular turmoil in which new, ambitious TV shows, new TV series to enjoy on one's device, and even new movies are being launched, generating palpable excitement from all the fans who have been waiting for the release of a particular show. In an era now totally dominated by the power of online communication, and in particular by visual content (video and images), entertainment has had to develop and consolidate a solid strategy of anticipation, carried out with the tools of traditional communication and implemented within the new multimedia platforms that make thousands of film and TV series titles available, accessible by anyone and at any time, regardless of the device they are using.

The success of a film production nowadays is not only related to the intrinsic quality of the film, the actoral performances of the performers or the goodness of the script, but also to the level of the communication campaign that preceded the actual launch of the film or the pilot episode of the television series. The number of television viewers who followed the show, on the day of its release, depends in large part precisely on its promotion and the strategies employed to ignite even more excitement among fans and interested audiences.

 

 

A recent case in point

A prime example of the use of this strategy was provided recently by the launch on PrimeVideo of the TV series "Lord of the Rings: the Rings of Power", the pilot episode of which (broadcast in early September) was watched by some 25 million viewers. In this particular case, part of the anticipation was also due to the passion of the very large number of fans for Tolkien's literary works and Peter Jackson's highly successful film trilogy, but the official launch of the TV series was preceded by a massive online and offline communication campaign, which informed millions of people about the imminent start of the highly anticipated TV series.

The advertisements appeared virtually everywhere, even on the walls of our cities, spreading their content evenly and effectively penetrating even within segments of the population not particularly interested in the fantasy genre.

Any self-respecting teaser strategy must be carried out across multiple channels, resulting in a coherent and interconnected set of content that aims to capture the attention of the viewer and in particular of one's specific target audience. Such campaigns do not necessarily have to be carried out solely online: OOH - out of home - advertising strategies can still produce a great effect, especially in metropolises and more populated urban centers. When strategically placed, making sure that one's target audience (but also the public as a whole) cannot avoid laying eyes on them.

But nowadays, as you well know, most of these activities are carried out online, on social media such as YouTube, Facebook and Instagram, where you can certainly hope to target messages in a much more targeted, much more precise way, going right to your target audience quickly and surely. Teaser content is not necessarily related to sponsored social media campaigns: with a little creativity and ingenuity, you can certainly create ambiguously eloquent posts that will stimulate your audience's interest and curiosity, making them even more eager to know what's cooking.

 

The opportunities of digitization

At this complex historical juncture, brands must indeed acquire the ability to capture the attention of the public through the many tools offered by the Web and virtual spaces for online communication. Promotional strategies alone can only go so far; they are not enough to fully achieve the intended goal. A complete strategy, from this point of view, must also include genuine teaser content, without sponsorship, and traditional content that only by virtue of its nature-textual, visual, graphic-is able to stop the viewer's attention for a few moments.

It is precisely on content of this kind that the online strategy of some online portals dedicated to gambling is based: in addition to offering a wide variety of casino games, tasty bonuses and slot machines for all tastes, these platforms also publish guides and very useful reviews for all interested players, such as the Jackpot City review. In this way, in addition to being able to appreciate the thousands of games on the site, users can also be quickly guided to the discovery of amusements they did not know about, thus arriving at a full satisfaction that will leave them completely fulfilled.

Sometimes, a dash of ingenuity can liven up even the most ambitious and comprehensive communication campaign, giving it that touch of magic that can make it unique.

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