The Lego Group Invites Familes To Experience A ‘REALLY COOL WORLD’ In London’s Covent Garden This December
From 5th December The LEGO Group is offering families the chance to enjoy fun and festive cheer with a free experience that will see them come face to face with creative and imaginative LEGO installations
An immersive installation in Covent Garden will allow families to explore a brick-built world, inspired by the LEGO Group’s 2020 Holiday Advert
Families across the UK can experience the installation digitally by going online
This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of an exciting, immersive experience.
Families will be able to step straight into a brick built world inspired by the 2020 LEGO Holiday advert, which sees a bespoke reimagining of the iconic song What a Wonderful World remastered to celebrate the creative and colourful outlook of children. The advert can be viewed here.
From 5th December, families in London will be able to visit Covent Garden and have their creativity ignited as they explore the wonders of A Really Cool World. The re-imagined song lyrics, which include “I see sausage trees, I see them bloom, my horse is blue, this guy goes zhoooom”, have been brought to life in brick-form and are set to surprise and delight kids and adults alike.
Creativity is encouraged around every corner, from the moment families step through the colourfully lit A Really Cool World archway, to when they spot a sausage tree, show off their best dragon-slaying princess pose or enjoy some dancing on the LEGO DOTS dancefloor.
For families wishing to head to Covent Garden to explore A Really Cool World in person, tickets are free but must be reserved in advance online.
For anyone not able to visit in person, they can experience an immersive walkthrough online.
Accessible via mobile, tablet devices and computer, families can visit from 3rd December to be virtually transported through A Really Cool World.
Online visitors will also be able to take part in a digital treasure hunt, keeping eyes peeled for LEGO Santas hiding throughout the experience and enter into a prize draw to win family tickets to the LEGOLAND® Windsor Resort to use in 2021.
A Really Cool World is part of the LEGO Group’s Rebuild the World campaign which celebrates the magic of the everyday as experienced by children through LEGO play. The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO bricks.
Marius Lang, Head of Marketing, UK & Ireland at The LEGO Group said, “When we start to rebuild the world through the eyes of children, things suddenly become infinitely more creative, colourful and playful. It is our mission to continually encourage and develop that creativity and we’re so pleased that this year we get to bring our ‘A Really Cool World’ to life at such an iconic and festive location.
We want all families to be able to experience this regardless of where they live and whether they can visit London, so with our immersive digital offering they can virtually zoom around and explore!”
For families who are able to visit Covent Garden this December, they can also find hidden LEGO builds throughout across the Covent Garden estate, from LEGO signposts to the beautifully lit Wonderwood.
Covent Garden visitors and those at home can also watch the creativity come to life on their own devices via Snapchat. A karaoke lens will help families learn the A Really Cool World lyrics, and a world lens will ensure they are able to experience the creativity wherever they are – in Covent Garden, at home or when they are out and about!
A Really Cool World
What: The LEGO Group presents A Really Cool World from London’s Covent Garden
Digital Experience: 3 rd December 2020 – 2 nd January 2021
Covent Garden: 5 th December 2020 – 2 nd January 2021
To reserve tickets or experience A Really Cool World online visit
A Really Cool World lyrics
I see trees of green, I see sausage trees
Red roses too, My horse is blue
I see them bloom, This guy goes zhoooom
For me and…u, PTCHYEW
And I think to myself, that’s a pretty cool world.
I see princess knights, up for a fight
Grooms wearing white,
And police chasing crooks on a race through the world.
The galaxy’s in danger, but that’s a stroke of luck,
Those ninjas and their dragon,
Don’t seem to give a duck!
We’ll make art with DOTS on every door, instead of walls we’ll
AND WE’LL DANCE TO THIS SONG WHAT A WONDERFUL WORLD!
And I think to myself, that’s a really cool world
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The
LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything
they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the
two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned
company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more information: www.LEGO.com.
About Rebuild the World
In September 2019, the LEGO Group launched, Rebuild The World, a tvc and campaign to help nurture the
creative skills of the next generation.
The LEGO Group believes that every child is born with incredible creative problem-solving capabilities, but we
need to act now to nurture that creativity so that it can become a lifelong skill, as the future depends on it.
Inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report
places creative problem solving in the top three skills the job market will require from 2020. Imaginative play
helps children learn how to innovate, problem solve and think critically throughout their lives.
About the LEGO Play Global Study 2020
A global study on play by the LEGO Group, building on the 2018 LEGO Play Well Report findings, which
presents parent and child perceptions on the benefits of family play, children's play preferences, future-oriented skills and learning through play. All findings from the report, unless otherwise referenced, were gathered from a total of 18,117 parents, and 12,591 children aged 5 -12 through a 20 minute online quantitative survey conducted across Australia and New Zealand, Brazil, Canada, China Mainland, Denmark, France, Germany, Hong Kong, Mexico, Romania, Russia, South Africa, South Korea, Spain, Taiwan, United Kingdom, Ukraine and United
States of America, between May and June 2020.
About Build The Change
Build the Change was created 12 years ago as an events-based programme to inspire children to come up with
new ideas and solutions to the problems they saw in the world. Since then, the Build the Change programme has
grown and grown to a point where we all saw huge potential to use the programme as a vehicle to reach our
Sustainability 2022 goals of reaching 8 million children a year through our portfolio of social impact initiatives.
Through Build the Change children develop their creativity, problem solving, collaboration and communication
skills. It immerses children in a theme (our first theme will focus on animal habitats and biodiversity) and inspires
them to use LEGO® bricks and other creative materials to ideate and express their ideas & solutions. Children
then share their ideas and visions with each other and us, to become the next generation of changemakers and
inspire leaders today.