Greene King Launch “Invisible” Mac(millan) And Cheese To Raise Funds For Macmillan Cancer Support
Greene King celebrates 10-year partnership with Macmillan Cancer Support, having raised over £11m to date
To celebrate the milestone, Greene King is introducing ‘invisible’ Mac(millan) and cheese to its menus
From 23rd – 31st May customers can order the invisible dish for £1 via the Greene King order and pay app, with all proceeds going to charity
Greene King, the UK’s leading pub company and brewer, launches its first-ever invisible Mac(millan) and Cheese to raise funds for Macmillan Cancer Support.
Celebrating Greene King’s ten-year partnership with Macmillan Cancer Support, the pub company has added the invisible side dish to its menus, giving customers the chance to make a special charity donation.
Whilst customers won’t receive a plate of their usual Mac and Cheese, the limited-edition menu item acts as a way for customers to add the charity donation to their food bill.
From 23rd to 31st May, customers can make a £1 donation to Macmillan by adding an “invisible” Mac(millan) and Cheese to their orders via the Greene King order and pay app at selected Greene King pubs.
What’s more, Greene King has also launched its very first nationwide prize draw to commemorate the decade long partnership with Macmillan Cancer Support.
The charity prize draw runs right through until the 30th of June, and entrants will be in with a chance of winning the top prize of £10,000 in cash. Additional prizes on offer include £2,900 – which is enough to pay an average household’s energy bills for a year – plus £2,500 garden vouchers and a wide selection of Greene King gift cards.
To enter, customers simply need to text PUB 2022 to 84902*, entries cost one standard network rate message and include a voluntary £3 donation. All proceeds will go to Macmillan and help the charity continue to do whatever it takes to provide vital care and support for people living with cancer.
Nick Mackenzie, chief executive officer at Greene King, said “Our partnership with Macmillan is one of the most long-standing and important pieces of charitable activity in the business. Thanks to the dedication of our pub teams and customers, we’ve managed to raise over £11 million in donations, helping to fund the vital work of Macmillan professionals, including the iconic Macmillan nurse.
Although we’ve done incredible work over the last 10 years, now is the time to supercharge our fundraising efforts across the business. We hope the “invisible” Mac(millan) and Cheese will help us continue to raise significant funds for such an important cause.”
Lynda Thomas CBE, chief executive at Macmillan Cancer Support, adds “This is a milestone anniversary for us, and I cannot thank Greene King’s colleagues and customers enough for their energy, support and fundraising efforts over the past ten years. Through sheer determination, they have raised an incredible £11 million for us which has funded over 300,000 professional Macmillan nursing hours and so much more, allowing us to continue to do whatever it takes to help people living with cancer get the care they need.”
To find your nearest participating pub, visit.
*Standard network rates apply
To enter, text: PUB 2022 to 84902. Alternatively, all 1,600 managed pubs in the Greene King estate will be offering a unique SMS entry code. To enter via this method, text PUB (space plus the 4 digit number of your GK pub) to 84902 e.g. PUB 1234. This unique code will be advertised within each individual pub. *A voluntary donation to Macmillan Cancer Support of £3 per entry plus one standard network rate message. There is no obligation to give a donation. You will have 30 minutes after receiving your confirmation text to cancel your donation but your entry will still go into the draw. Only entries received 09:00 01 May 2022 - 23.59 30 June 2022 will be entered into the draw. Entry is not possible outside this timeframe, however texts will still be charged at one standard network rate. To enter you must be 18 or over. Winners are selected by random using a random number generator at 00:00 on 01 July 2022. The winner/s will be notified via phone call by 17:00 on 08 July 2022. The Prize Draw 1st Prize is £10,000 and no alternative prize is available. Additional prizes are as follows: 2nd Prize: £2,900 (which could pay your energy for a year, based on an annual average household bill). 3rd Prize: Give your garden a makeover - £2,500 vouchers at Crocus. Plus: 10 x £100, 10 x £50, 10 x £25 & 10 x £10 Greene King vouchers. The names and contact details of the winners will be shared with Greene King who will provide the prizes. We reserve the right to substitute prizes for a prize of equivalent or greater value, or at our sole discretion, the cash value of a prize, if this is necessary for reasons beyond our control. Arrangements will be made where possible for the winner to collect from the local Greene King pub where their entry was made. On receipt of the prize/s, Macmillan Cancer Support will ask the winner/s permission to consent to take part in publicity and have their name and photo/s published in the press local to the Greene King pub, Greene King social media and internally at Greene King. There is no obligation on winners to take part in publicity. Maximum 4 entries per phone. In the event that contact with the winner cannot be made within 30 working days of the draw, or the winner is found not to meet the entry requirements, Macmillan Cancer Support reserves the right to withdraw a prize entitlement and award a prize(s) to the reserve drawn at the same time as the original winner(s). Macmillan Cancer Support will award the prize within 30 days after the closing date, or within a timeframe agreed with the prize winner if more than 30 days. The Promoter is: Macmillan Cancer Support, 89 Albert Embankment, London, SE1 7UQ. Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SCO39907) and the Isle of Man (604). Also operating in Northern Ireland.
About Greene King:
- Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 39,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.
- It operates c.2,600 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,600 are retail pubs, restaurants and hotels in the Locals, Destination and Premium, Urban and Venture divisions, and c.1,000 are tenanted and leased pubs in its Pub Partners division. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns and Chef & Brewer.
- The Brewing & Brands division covers the brewing sides of the business, with quality ale brands brewed at the Greene King brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. The industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best
About Macmillan Cancer Support
At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will move mountains to help you live life as fully as you can. And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one. We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer, raise money or campaign with us, call 0300 1000 200.