Toy Story 3 Becomes 3rd Biggest Animation of All time
‘Toy Story 3’ is still #1 movie, becomes 3rd biggest animation of all time after only 2 weeks at the UK Box Office
Disney / Pixar’s ‘Toy Story 3’ has had a phenomenal second week at the UK Box Office and is now the 3rd biggest animation of all time with a gross of £39.7. On its second weekend, the film remains in the #1 spot with £8.1 million which is almost double that of its closest rival.
‘To Infinity and Beyond’! The latest movie in the phenomenal ‘Toy Story’ franchise has broken records for The Walt Disney Company, becoming its biggest opening in the UK, and is on its way to smashing UK records. ‘Toy Story 3’ has now overtaken every other Disney/Pixar release apart from ‘Toy Story 2’ (total box office was £44.3 million), but with 5 weeks of the summer holidays still to go, it has the title of #1 animated film of all time clearly in its sights.
Audiences are flocking to see the film in 3D, which made up a whopping 75% of the total ‘Toy Story 3’ box office. The film’s broad, enduring and timeless appeal was confirmed with roughly a 50/ 50 balance of family and non-family making up the audiences.
The UK public is also showing huge appetite for Toy Story merchandise.
At Disney Store, the Buzz Lightyear Action Figure is forecasted to be the top toy of the year, having already sold over 1 million units since the release of the first Toy Story film. The new characters from Toy Story 3 are already proving to be best sellers with most Disney Store's having sold out of the Lotso Bear Plush with more having been ordered to meet demand for Christmas.
About Toy Story
Toy Story is a phenomenal global franchise for The Walt Disney Company (TWDC) and its commercial partners having achieved almost $1bn in global box office sales and $9bn in retail merchandise sales. Toy Story is supported across TWDC through films, consumer products, live theatre productions, park attractions, music, DVD/Blu-Ray, books, as well as online and video games. The most recent movie, Toy Story 3, directed by Lee Unkrich, is now on rolling release in Disney Digital 3D™ across the US and Europe. At Disneyland Paris, Toy Story Playland opens during late summer 2010. More information can be found at www.ToyStory.com.
‘Toy Story 3’ is in UK cinemas now and throughout the summer holidays in Disney Digital 3D and 2D. Certificate: U