Twickenham Investment Services Backs ‘Yes She Cannes’ On First Cannes Lions Mission To Map Brand Finance And Creator Crossover

Yes She Cannes, the advocacy organization dedicated to supporting women at the Cannes Film Festival, is expanding its scope into the advertising and branded content sectors with its inaugural delegation to the Cannes Lions International Festival of Creativity.

The fact-finding mission is sponsored by Twickenham Investment Services (TIS), the insurance referral business (alongside other financial services) operating in partnership with London's Twickenham Film Studios.

Superna Sethi, Managing Director at Twickenham Film Studios and  co-founder of TIS supports female-led initiatives that champions and empowers women in the creative industries. “As strong advocates for diversity and inclusion, we are committed to supporting women throughout their careers, fostering meaningful relationships, and helping create opportunities for future generations of female talent. Supported by Twickenham Film Studios, we are proud to play a role in driving positive change across the industry.”

The sponsorship by TIS follows recent industry momentum on the Riviera. Last month, during the Cannes Film Festival, Yes She Cannes hosted a panel with Screen International addressing the rapidly shifting landscape of film finance and the growing necessity of alternative insurance avenues.

The Cannes Lions mission is a direct continuation of that dialogue. As traditional cinema financing blends with corporate partnerships and the creator economy, TIS’s backing allows Yes She Cannes to evaluate first-hand whether the advertising festival represents a viable investment for its community of female creators looking to secure brand commissions and multi-platform revenue streams.

“We are really excited to be supporting Yes She Cannes at Twickenham Investment Services.” Said TIS co-founder Brinder Bharaj. “As a female-led business, we are passionate about championing women and helping to create more opportunities across the industry as we build industry connections with brands, agencies, and producers. We look forward to seeing the connections, insights and future possibilities that come from this important first step."

While attending independently to scout the festival landscape, the delegation will focus on structural industry access. Faith Elizabeth, Founder and CEO of Yes She Cannes, alongside newly appointed Executive Vice President Alida Pantone, are scheduled to meet with Laura Brown, Head of Advancing Equitable Access at LIONS, to explore the intersections between the festival's diversity frameworks and independent film talent.

"Our recent panel at the Cannes Film Festival highlighted how rapidly film finance and the creator ecosystem are converging," said Elizabeth. "With the strategic backing of Twickenham Investment Services, we are assessing the Cannes Lions landscape to see exactly how our network can tap into new corporate finance models and brand partnerships."

As part of the initiative’s broader presence across the region during festival week, Elizabeth has been invited to contribute to KLY’s programming, speaking about her advocacy work on a panel exploring connections between film talent and corporate brand partners within the festival ecosystem.

Insights gathered during this exploratory scouting trip will help shape the community’s long-term strategy and future presence at creative communications markets in the years ahead.

About Yes She Cannes
Yes She Cannes is an international platform dedicated to championing women in the film industry through community, visibility, access, and opportunity. Founded as a grassroots initiative, the organisation empowers female filmmakers and allies by providing curated networking spaces, industry partnerships, and high-impact festival programming.

Follow Yes She Cannes on Facebook and Instagram.

About Twickenham Investment Services (TIS)
Twickenham Investment Services (TIS) is a new FCA-regulated referral business operating alongside Twickenham Film Studios, to ensure productions are not only creatively successful, but also commercially protected through the right level of insurance, guidance and risk management support tailored to the film, television, music and advertising industry. TIS provides a market access concierge service, offering alternative insurance quotes through our chosen Lloyd’s of London insurance brokers who are dedicated to provide competitive premiums and bespoke advice and support.