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Warner Bros partner with Pizza East to create Inherent Vice Pizza

30 January 2015

To celebrate the release of Inherent Vice, in cinemas today, Warner Bros. Pictures UK has partnered with Soho House’s Pizza East, to create the Inherent Vice pizza. The limited edition pizza will be available across all Pizza East restaurants, in Shoreditch, Kentish Town and on Portobello Road from today until the end of February.

Pizza East Kentish Town Head Chef, Lliam Boyle, created three themed Inherent Vice pizzas.

Taking inspiration from a scene in the Paul Thomas Anderson film reminiscent of Da Vinci’s The Last Supper mural, whereby the principal characters are seen enjoying pizza. Fans of the restaurant were then given the opportunity to choose which one they wanted to see on the menu by voting for their favourite via Twitter.

The winner was the ‘Golden Fang’, named after a mysterious organisation, a smoking combination of pulled pork, crackling, roasted yellow peppers and spring onions with a splash of pomegranate vinegar.

The two other mouth-watering flavours that were up for nomination included:

•    Doc, named after private eye Doc Sportello – Beef meatballs and smoked mozzarella with dried Sicilian oregano buds

•    Vice – Chopped kale and gorgonzola cheese with pancetta, pine nuts and a squeeze of lemon



Plus anyone who sees Inherent Vice at the Electric Cinema in Shoreditch will receive 50% off the limited edition pizza if they present their cinema ticket at Pizza East Shoreditch.
Inherent Vice is released in cinemas today and the Inherent Vice – Golden Fang pizza will be available at all Pizza East restaurants from today until the end of February.

When private eye Doc Sportello’s (Joaquin Phoenix) ex-old lady suddenly out of nowhere shows up with a story about her current billionaire land developer boyfriend whom she just happens to be in love with, and a plot by his wife and her boyfriend to kidnap that billionaire and throw him in a loony bin…well, easy for her to say.

It’s the tail end of the psychedelic `60s and paranoia is running the day and Doc knows that “love” is another of those words going around at the moment, like “trip” or “groovy,” that’s being way too overused—except this one usually leads to trouble.

With a cast of characters that includes surfers, hustlers, dopers and rockers, a murderous loan shark, LAPD Detectives, a tenor sax player working undercover, and a mysterious entity known as the Golden Fang, which may only be a tax dodge set up by some dentists... Part surf noir, part psychedelic romp—all Thomas Pynchon.

Inherent Vice,” is the seventh feature from Paul Thomas Anderson and the first ever film adaption of a Thomas Pynchon novel.



Written and directed by Oscar nominee Paul Thomas Anderson (“There Will Be Blood,” “The Master”) and based on the novel by Thomas Pynchon, “Inherent Vice" stars Oscar nominees Joaquin Phoenix (“The Master,” “Walk the Line”), Josh Brolin (“True Grit,” “No Country For Old Men”) and Owen Wilson(“The Royal Tennenbaums,” “Midnight in Paris”); Katherine Waterston (“Michael Clayton,” “Boardwalk Empire”); Oscar winners Reese Witherspoon (“Walk the Line”) and Benicio Del Toro(“Traffic”); Martin Short (“Frankenweenie”); Jena Malone (“The Hunger Games” series); and Joanna Newsom (“Portlandia”).   Anderson also produced the film, together with Oscar nominees JoAnne Sellar and Daniel Lupi (“There Will Be Blood”).  Scott Rudin and Adam Somner served as executive producers.  Warner Bros. Pictures presents, in association with IAC Films, a JoAnne Sellar/Ghoulardi Film Company production, “Inherent Vice.”

Twitter: @InherentViceUK


Inherent Vice Film Page | Inherent Vice Website


Warner Bros.
Warner Bros Entertainment Inc. is a fully integrated broad-based entertainment company and a global leader in the creation, production, distribution, licensing, and marketing of all forms of entertainment and their related businesses. A time Warner Company, Warner Bros. Entertainment stands at the forefront of every aspect of the entertainment industry from feature films to television, home entertainment/DVD, animation, product and brand licensing, and interactive entertainment. The company’s vast library, considered one of the best and largest in the world, consists of more than 6,600 feature films, 48,000 television titles and 14,000 animated titles including over 1,500 classic animated shorts. Warner Bros. Entertainment’s employee population ranges from 7,000 to 15,000 on any given day in North America depending on the level of television and movie production and some 2,000 employees overseas.

Pizza East
Pizza East Shoreditch launched in the Tea Building in late 2009, a modern take on the pizzeria serving wood-fired pizzas, roast meats, baked pastas and salads. After a successful 18 months, a second site opened on Portobello Road in Notting Hill. Pizza East Kentish Town opened alongside Chicken Shop and Dirty Burger in Kentish Town in August 2012. In 2014, Soho House opened their first international outpost launching Pizza East Chicago in the Fulton Market District of the Midwestern city.

Pizza East Shoreditch
56 Shoreditch High Street. London ?E1 6JJ

Pizza East Kentish Town
79 Highgate Road, London ?NW5 1TL

Pizza East Portobello
310 Portobello Road, London? W10 5TA