WaterBear Supported By Lily Cole Celebrates Expansion Into 30 New Countries By Planting One New Tree For Every New Member

Following initial launch success, free pioneering interactive streaming platform WaterBear revealed it has today expanded the digital platform and app into an additional 30 countries worldwide in its planned global rollout.

To celebrate the expansion, WaterBear is committing to plant one new tree for every new member for the next 30,000 members that sign up to the platform, creating the WaterBear Forest. By joining WaterBear during this period, you can have an instant impact and join a community of global citizens that is taking action to support the most urgent solutions for our planet.

Supported by George Monbiot, British writer and environmentalist; Lily Cole, British supermodel and activist; Jena Goldsack, British supermodel and marine conservationist and Arizona Muse, model, activist and sustainability consultant, the forest will be planted at Alladale Wilderness Reserve in the Scottish Highlands, marking the platform’s commitment to the UN Climate Change Conference (COP 26) taking place in Glasgow, Scotland as well as its support of rewilding initiatives across the country.

As part of the initiative, WaterBear is challenging any pioneering companies to match-fund the 30,000 tree planting initiative to continue the global restoration movement ahead of COP 26 this November.

WaterBear launched in December 2020 in the USA, United Kingdom, New Zealand, Australia, Canada, South Africa, Netherlands, Ireland, Denmark. This expansion sees WaterBear’s availability expand into Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Finland, France, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Norway, Poland, Portugal, Romania, Slovenia, Slovakia, Spain, Sweden, Switzerland, Kenya, Mozambique, Bermuda, Cook Islands and Bonaire.

Victor Eckard, Managing Director, WaterBear said “Our goal is to bring WaterBear to as large an audience as we possibly can, so that we can share stories using award-winning filmmaking to help us drive global impact. As we establish our brand and reputation for beautifully curated and inspirational content it is a huge privilege to be able to reach so many more members worldwide. We look forward to engaging and connecting with people and organisations around the world so that collectively we can all work together to protect our fragile planet."

Eckard added “By partnering with Alladale Wilderness Reserve to create the WaterBear Forest and challenging other companies to mirror our initiative, we are hoping to not only celebrate our global expansion, but also contribute to the incredible land restoration efforts taking place in the Highlands to rewild our world.”

Paul Lister, Custodian of Alladale Wilderness Reserve said “Like WaterBear, we are dedicated to acting on the climate and biodiversity emergency by committing to Rewilding and Conservation initiatives. The WaterBear forest is another step to building a more sustainable future for our planet and we are excited to be at the forefront of it.”

WaterBear Network is a groundbreaking streaming platform showcasing award-winning documentaries as well as original content inspired by the United Nations Sustainable Development Goals (SDGs). WaterBear members are able to stream video at any time, and on any device - all for free facilitating awareness, education and action.

To spread the word on social media, please use the hashtag #1member1tree

About WaterBear
WaterBear is the first network of its kind: a free interactive video and digital platform dedicated to supporting the UN Sustainable Development Goals. It does this through inspirational content, cutting-edge technology that facilitates action, and through its global network of partners. It uniquely empowers the viewer to take direct instant action to support NGOs around the world and shape a better future for our fragile planet.

About Alladale
Alladale Wilderness Reserve in the Scottish Highlands is one the UK’s largest and longest standing privately owned rewilding projects. It pro-actively challenges traditional Scottish estate and land management, aiming to combine hospitality, rewilding, and renewable energy into a for profit sustainable business model. Through regenerative travel, Alladale’s operational rewilding costs are funded, showcasing that nature conservation and restoration and hospitality can go hand in hand while supporting the local economy and creating jobs.