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Wonderful 3D World of Disney Experience ahead of release of OZ THE GREAT AND POWERFUL


13 February 2013

To mark the upcoming 3D release of OZ THE GREAT AND POWERFUL on 8th March, RealD, the world's most widely used 3D cinema technology, Vue Cinemas and Walt Disney Pictures have partnered to create a one-off, interactive experience, which will celebrate the magic of the film in 3D.

Tim Richards, CEO of Vue Cinemas, said: “This half-term, we want our audiences’ trip to the cinema to be the ultimate viewing experience so, from 15th February – 4th March, we will be offering cinemagoers the chance to walk down the yellow brick road, exclusively at Vue Westfield London, and experience the sights and sounds of the Land of Oz. Cinemagoers can truly immerse themselves in the magic of the film on 16th February and 9th March when an amazing magician will be at the cinema performing for Vue customers."

Visitors to the experience can use the interactive touchscreen to get an exclusive preview of how the Land of Oz looks and find out how to win an out-of-this-world holiday to Sydney, Australia by booking tickets online. They will also be able to pick up their own pair of limited edition, specially designed OZ THE GREAT AND POWERFUL themed RealD 3D glasses ahead of the film’s release.

Bob Mayson, Managing Director, RealD Europe says: “RealD 3D draws moviegoers further into the fantasy of a movie, but we wanted to go the extra mile for this fantastical film and bring the vibrant Land of Oz literally to life with this interactive experience.”

Lee Jury, VP of Walt Disney Studios UK & EMEA said: “Disney’s OZ THE GREAT AND POWERFUL is set to be another classic addition to Disney’s catalogue of family entertainment.  By bringing this world to the cinema foyer, cinemagoers can immerse themselves in the film before experiencing this magical world of  3D on the big screen.”

Walt Disney Picture’s OZ THE GREAT AND POWERFUL will be screened at Vue Cinemas from March 8th on RealD’s industry-leading, brightest 3D screens.
 
*limited numbers available

Oz The Great And Powerful Film Page

OZ THE GREAT AND POWERFUL HITS CINEMAS IN DISNEY 3D ON MARCH 8

About OZ THE GREAT AND POWERFUL
Disney’s fantastical adventure of OZ THE GREAT AND POWERFUL directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character.

Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz. At first he thinks he's hit the jackpot-fame and fortune are his for the taking. That all changes, however, when he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz), and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone's been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity-and even a bit of wizardry-Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Moscow, Russia; Hong Kong; and Tokyo, Japan. For more information, please visit their website.

About Vue
Vue Entertainment the UK’s leading multiplex developers and operators of state-of-the-art multiplex cinemas. Formed in May 2003 with the acquisition of Warner Village Cinemas, Vue is one of the fastest growing and most innovative cinema companies in the country. Vue’s modern state-of-the-art circuit is currently operating over 1,100 screens across 120 state-of-the-art multiplex cinemas in the UK, Ireland, Taiwan, Germany, Denmark, and Portugal.??Vue Entertainment was acquired by Doughty Hanson & Co, one of the largest independent private equity firms in Europe, in December 2010 from Cavendish Square Partners, affiliated investment funds of Och-Ziff Capital Management Group and the existing management team. The entire Vue management team, including Tim Richards (CEO) who established the company, reinvested in the transaction.

Following recent openings in Camberley, Eastleigh, Newbury, Wood Green and Bury, Vue opened, in February 2010, Europe’s largest purpose built all digital 14 screen cinema at the Westfield Shopping Centre located in West London which is consistently the UK’s number one cinema. Vue also opened a new 17 screen all digital cinema at the stunning Westfield Stratford City retail and leisure development located at the gateway to the Olympic Park at the end of September 2011.  

This cinema is already in the top 5 grossing cinemas in the UK.??Vue has won many accolades for its service and innovations over the years, including its fourth win of Best Cinema of the Year UK (Vue Westfield) and Cinema of the Year Ireland (Vue Dublin) at the recent 2010 RAAM Awards. In 2005 Vue also won the prestigious award for International Exhibitor of the Year at Cinema Expo.??CEO Tim Richards was awarded the title of the Ernst and Young Overall Entrepreneur of the Year and the Leisure Report Individual of the Year in 2006.