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YouTube Originals Unveil the Trailer and new Photos for Documentary HOW TO BE ANNE-MARIE Ahead Of Its Release This November


29 October 2020

How To Be Anne-Marie launches on YouTube 12th November

YouTube Originals Unveil the Trailer and new Photos for brand new Documentary How To Be Anne-Marie, ahead of its release on November 12.

Key moments in the trailer include an interview with Little Mix and Anne-Marie getting a new (previously unseen) tattoo.

SYNOPSIS

Singer-songwriter, Anne-Marie shares an honest snapshot of her life as she emerges from lockdown and contemplates what 2020 should have been. We follow her as she catches up with friends and fellow music superstars, Little Mix, to discuss how they manage the pressures of their careers. She also ventures back into her past, visiting her school and old friends to face the secret turmoil she faced during her teens.

Anne-Marie lets fans see into her world, from her teenage bedroom where she penned her early songs to the close relationship she has with sister Sam and best friend Claire. As part of the process we see Anne-Marie plans something to show that 2020 hasn't beaten her ‒ getting fans involved to find a way for the show to go on.

This is a relatable story of resilience and creativity in the face of immovable obstacles. Anne-Marie grapples with questions about her chosen career while using music to spread a positive message.

 

 

 

ABOUT YOUTUBE ORIGINALS
YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films for fans all over the world. Spotlighting both YouTube creators alongside Hollywood's biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform’s growing global community, fan engagement capabilities, and innovative content mixed with pioneering live streamed specials, there is truly something for everybody. 

PRODUCTION CREDITS
How To Be: Anne-Marie is produced by Renowned Films. The film is directed by Sally Freeman who is also Executive Producer alongside Kate Maddigan, Tim Withers, Max Welch and Duane Jones for Renowned Films. The producer is Becky Mansell, head of production is Daniel Lilly and production manager is Nuroon Miah. Edinburgh TV Production Company of the Year, Renowned Films is a leading unscripted producer headquartered in London and LA whose credits include Backyard Envy for Bravo, Copwatch America for BET, The Cut for Redbull USA and UK, The Modern Game with David Beckham, Messi Neymar JR, Side Hustles for DAZN and Budweiser, Generation Grime for Sky, Rated Awards on Channel 4 and Broadcast Nominated Best Original series Peng Life.

ABOUT ANNE-MARIE
Anne-Marie’s rise to stardom has been nothing short of meteoric. A former 3 x world karate champion and West End child star, the Essex-born pop phenomenon has quickly grown to become one of the globe’s most-loved and successful musical exports; a modern-day artist whose music and personality perfectly meshes together wit, strength and celebration, amplifying a message of self-love.

Since bursting onto the scene in 2016, Anne-Marie has remained a key figure within the pop sphere. Prior to the release of two million-selling debut album ‘Speak Your Mind’, she released a slew of global hit singles, including four UK Top 10’s, which saw her become a staple name in the charts’ upper echelons: her breakthrough ‘Alarm’; the Clean Bandit and Sean Paul collaboration ‘Rockabye’ [the official UK Christmas No.1 in 2016]; ‘Ciao Adios’; friendzone anthem and Marshmello collaboration ‘FRIENDS’; as well as the nostalgic Ed Sheeran co-write “2002”. A home to her playfully infectious pop and idiosyncratic storytelling, ‘Speak Your Mind’ debuted at No.3 in the UK’s Official Album Chart upon its release in 2018 and subsequently saw Anne-Marie crowned as the UK’s biggest-selling debut artist of the same year. Off the back of the album, Anne-Marie secured further high-profile collaborations including James Arthur for ‘Rewrite the Stars’, taken from ‘The Great Showman: Reimagined’ soundtrack, and Lauv on ‘f*ck, I’m lonely’. Not to mention a global support tour with Ed Sheeran across the UK, Europe and North America on his record-breaking Divide run, alongside a course of sold-out, global headline shows that culminated with two sold-out Hammersmith Eventim Apollo shows last year.

Announced as an official Mind Charity ambassador earlier this year, 2020 saw the return of Anne-Marie with her tracks ‘Birthday’, ‘To Be Young’ feat. Doja Cat and most recently, her storming Tion Wayne and Rudimental collaboration, ‘Come Over’. ‘

A true testament to her loveable personality and mighty talent, over her career to date, Anne-Marie has become a BRITs Critics Choice finalist; Nordoff Robbins ‘Best Newcomer’ winner; 9 x BRIT Award nominee [the most nominated act at 2019’s ceremony]; an official ambassador of The Princes Trust and MIND charity; Stylist Magazine ‘Artist of the Year’; Royal Academy of the Arts committee member + more.

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