The Lodge Hits A High Note to Become The Highest Rated Series Launched On Disney Channel For The Past Four Years

MUSIC-FILLED DRAMA, THE LODGE, HITS A HIGH NOTE WITH VIEWERS TO BECOME THE HIGHEST RATED SERIES LAUNCHED ON DISNEY CHANNEL FOR THE PAST FOUR YEARS

EMEA PRODUCTION ENJOYS BOTH RECORD LINEAR AND NON-LINEAR SUCCESS

- Highest rated series premiere on Disney Channel in the last four years

- Biggest telecast of 2016 with tween girls (aged 8 to 12) across all UK children’s channels

- Believe That music video seen by 1 million viewers on Disney Channel in the UK, and viewed over 700,000 times on Disney Channel UK YouTube

- #2 trending topic on Twitter during the UK premiere episode transmission (5.30pm on September 23rd)

The highly-anticipated launch of Disney Channel EMEA’s latest music-filled drama, The Lodge, starring a talented new local cast, has rocked Disney Channel UK in its premiere week across multiple platforms. With the premiere episode attracting 261,000 individuals (aged 4+), 204,000 kids (aged 4 to 15), and 139,000 tween girls (aged 8 to 12), The Lodge is now Disney Channel UK’s highest rated series premiere for the past four years.

Following the journey of self-discovery of 15-year-old Skye (Sophie Simnett), the show’s mystery-laden and action-packed plots, complete with singing, dancing, burgeoning friendships and romance, have all proved to hold impressively wide appeal for kids and tweens alike. The latest local production from Disney Channel EMEA has knocked out the competition to become the biggest ever telecast of 2016 with tween girls (aged 8 to 12) across all kids’ channels. This ratings success bodes well for the series premieres in EMEA, US and Canada from this month onwards.

On Disneychannel.co.uk, The Lodge is currently the #1 property, with five times the number of visitors than all other shows. The preview episode on Disney Channel UK’s YouTube has already become the biggest preview in its history, with more than 163,000 views.

The music has been making waves in the lead- up to the television premiere and beyond, with the music video for Believe That, generating over 700,000 views on DisneyMusicVevo and Disney Channel UK YouTube collectively, and seen by over 1 million individuals on Disney Channel. Starting Over, Starting Now has racked up in excess of 208,000 views, and in the few days since its launch on Friday 30th September, the third release, If You Only Knew, has already amassed more than 17,000 views. The soundtrack to the series will be released on iTunes and Spotify on the 14th October.

Mirroring the show’s inclusion of social media within its storylines, The Lodge has been performing highly across all social media platforms, hitting the #2 trending spot on Twitter during the transmission of its premiere episode. With more than 28,000 ‘likes’ and comments on Disney Channel UK’s Instagram, it is currently Disney Channel’s biggest ever property on this platform. The show’s content on Disney Channel UK Facebook has seen more than 500,000 video views, and 1.6 million views on Disney Channel UK YouTube.

David Levine, Vice President, Programming, Production and Strategic Development, Disney Channels EMEA and General Manager, Disney Channels UK & Ireland comments “We couldn’t be prouder of the way The Lodge is resonating with viewers in the UK, driving them to engage in impressive numbers across multiple platforms. For a local production to make its mark in this way, and so early on, is testament to the quality of the show. Audiences are connecting with its themes, which are so relevant to their lives, soaking up the incredible music, and responding to the talented cast. We are looking forward to introducing more viewers across EMEA, US and Canada in the next coming weeks.”

Source: BARB / TechEdge, 1+ freq. 3+ minute reach; 7 day consolidated data

Disney The Lodge is a ten part series which will air in 110 Disney Channel territories across Europe, Middle East & Africa (EMEA), and the US and Canada. Inspired by the popular Israeli original live-action series North Star a Disney Channel/Yes Production, The Lodge has been commissioned by Disney EMEA and is produced by award-winning Zodiak Kids Studios. Disney The Lodge was filmed in Northern Ireland and Disney partnered with Northern Ireland Screen.

About Disney Channel UK
Award-winning kids’ channel, Disney Channel, helps children navigate the challenges of growing up, as well as encourage them to believe in themselves, follow their dreams and celebrate family. Disney Channel taps into the world of kids and families with its mix of live-action shows including Best Friends Whenever, Bunk’d, Liv and Maddie, K.C. Undercover and animated series Disney Mickey Mouse, tailor made films like Disney Channel Original Movie, Disney’s Descendants, and local productions such as The Evermoor Chronicles and The Lodge.