Chris Hemsworth, Katherine Langford, Hugh Jackman And Ruby Rose Named Among Australia’s Most Influential Celebs
Chris Hemsworth is the most influential Australian on Instagram, with 58.5 million followers, and could earn up to $685,000 per sponsored post.
Katherine Langford comes second with 42.1 million followers and Hugh Jackson comes third with 31.6 million followers.
Ruby Rose and Anne Curtis ranked fourth and five, respectively.
A new study has revealed that Chris Hemsworth is the most influential Australian on Instagram, with more than 58.5 million followers, and could earn up to$685,000 (USD) or $1,041,208 (AUD)per sponsored post.
Impressive, a Melbourne based SEO service, analyzed the Instagram followings of Australian celebrities to find how much they could earn from a single sponsored post, based on influencer pricing from Inbeat and Hootsuite.
Chris Hemsworth ranks as the most influential Australian on Instagram, with more than 58.5 million followers. Based on his follower count and engagement, he could earn up to $685,000 (USD) or $1,041,208 (AUD) per sponsored post.
Hemsworth, who hails from Melbourne, began his acting career in Australian soap Home and Away, but it wasn’t until he was cast as the Asgardian god Thor in the Marvel Cinematic Universe that he gained more global recognition. His Instagram is mainly used for showing new projects, fitness, and family pictures.
Katherine Langford comes in second with more than 42.1 million followers. The Perth born actress could earn up to an estimated $485,000 (USD) or $737,205 (AUD) per sponsored post. Known for her breakout performance as Hannah Baker in Netflix show 13 Reasons Why, Langford’s Instagram account is mainly used for fashion displays and showing behind the scenes footage from previous projects.
Hugh Jackman ranks third with more than 31.6 million followers. The Sydney born actor could earn up to an estimated $365,000 (USD) or $554,989 (AUD) per sponsored post. Known for portraying Wolverine throughout the X-Men franchise as well as starring in films such as The Prestige and The Greatest Showman, his Instagram is mainly used to share updates of his whereabouts with his followers as well as videos of him training.
Ruby Rose comes fourth with more than 22.8 million followers. Based on her follower count and engagement, he could earn up to $264,000 (USD) or $401,417 (AUD) per sponsored post. She is known for her modeling, presenting, and acting in films such as Pitch Perfect 3 and The Meg, and her Instagram is mainly used for fashion displays and showing new projects.
Anne Curtis ranks fifth with more than 20.3 million followers. The Filipino-Australian actress and model could earn up to an estimated $236,000 (USD) or $358,842 (AUD) per sponsored post. Known for her modeling and acting, she was the first Filipina celebrity to reach 20 million followers on Instagram and mainly uses her account for photo shoots and family pictures.
Other Australians that featured in the top ten include rapper Iggy Azalea, Youtuber Tammy Hembrow, personal trainer Kayla Itsines, actor and musician Troye Sivan, model Miranda Kerr.
Robert Tadros, CEO and Founder of Impressive, commented on the findings “Considering the huge screen presence and fanbase of popular actors, it is no surprise to see figures like Chris Hemsworth and Katherine Langford in the top five. Both have also starred in successful projects on Netflix, which may have helped them to gain an even bigger following by promoting themselves on multiple platforms.
There is a notable difference between the potential earnings at the bottom and top of the rankings, with actors and models garnering the highest brand earnings overall. Regardless, it is great to see such a variety of professions in the mix and how influential these individuals have become online from their careers.”
Top 30 most influential Australian celebrities on Instagram in 2024
|
Rank
|
Celebrity
|
Followers (millions)
|
Estimated upper earnings per post (USD)
|
Estimated upper earnings per post (AUD)
|
|
1
|
Chris Hemsworth
|
58.5
|
685k
|
1,041,555.52
|
|
2
|
Katherine Langford
|
42.1
|
485k
|
737,451.71
|
|
3
|
Hugh Jackman
|
31.6
|
365k
|
554,989.43
|
|
4
|
Ruby Rose
|
22.8
|
264k
|
401,417.02
|
|
5
|
Anne Curtis Smith
|
20.3
|
236k
|
358,842.48
|
|
6
|
Iggy Azalea
|
17.8
|
208k
|
316,267.95
|
|
7
|
Tammy Hembrow
|
17.6
|
203k
|
308,665.36
|
|
8
|
Kayla Itsines
|
16.0
|
186k
|
282,816.53
|
|
9
|
Troye Sivan
|
15.3
|
182k
|
276,352.08
|
|
10
|
Miranda Kerr
|
14.6
|
169k
|
256,967.71
|
|
11
|
Liam Hemsworth
|
12.6
|
152k
|
231,118.89
|
|
12
|
Rebel Wilson
|
11.1
|
129k
|
196,146.95
|
|
13
|
David Warner
|
10.2
|
127k
|
193,105.91
|
|
14
|
Nicole Kidman
|
9.9
|
117k
|
177,900.72
|
|
15
|
Angela White
|
9.9
|
116k
|
176,380.20
|
|
16
|
Celeste Barber
|
9.6
|
114k
|
173,339.17
|
|
17
|
Daniel Ricciardo
|
8.9
|
108k
|
164,216.05
|
|
18
|
Dacre Montgomery
|
8.7
|
104k
|
158,133.98
|
|
19
|
Luke Hemmings
|
8.5
|
103k
|
156,613.46
|
|
20
|
Phoebe Tonkin
|
8.4
|
97.7k
|
148,554.71
|
|
21
|
Michael Clifford
|
8.0
|
96.1k
|
146,121.88
|
|
22
|
Calum Hood
|
7.7
|
94k
|
142,928.79
|
|
23
|
Claire Holt
|
7.5
|
92.6k
|
140,800.06
|
|
24
|
Ben Simmons
|
7.5
|
87.1k
|
132,437.20
|
|
25
|
Ashton Irwin
|
7.4
|
87.3k
|
132,741.31
|
|
26
|
Rosanna Arkle
|
6.2
|
71.4k
|
108,565.06
|
|
27
|
Bindi Irwin
|
5.7
|
66.5k
|
101,114.51
|
|
28
|
Robert Irwin
|
5.0
|
60.2k
|
91,535.24
|
|
29
|
Savannah Clarke
|
3.6
|
42.5k
|
64,622.06
|
|
30
|
Nathaniel Buzolic
|
3.3
|
39.9k
|
60,562.81
|
Methodology:
Impressive analyzed online data to determine which Australian celebrities had the most followers on Instagram and how much they could potentially earn from a sponsored post as a result, based on suggested calculations for influencer pricing from sites like Inbeat and Hootsuite.
Celebrities were also categorized by their main profession to be able to compare which groups have the highest followings and potential earnings.
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