Website Creation + Social Media + Trade Shows + Launch Party + Packaging + Promotional Products: 20 Ways To Promote Your Business

Promoting your business is key to attracting customers. But just how should you promote your business? There are so many different marketing methods to choose from. This post lists 20 options to consider when promoting your business.

Website
The most fundamental way in which you can promote your business is to create a website. Having a website gives your company a sense of legitimacy, helps to establish an online presence and allows you to publicly display all kinds of information about your business. You can opt for a DIY website like Wix or WordPress or hire a website developer to build one for you.

Social media
The next vital marketing ingredient is social media. Using social media sites like Facebook and Instagram, you can share content and network with other web users to build brand awareness. You can also pay for ads and you can sponsor social media influencers to further get your name out there. Building lots of followers for your social media accounts can also make you appear more established and influential. 

Emails
Building an email mailing list is a great way to keep existing customers up to date with promotional offers and company news. You can also attract new customers through cold emailing. Use attention-grabbing subject lines to make sure that your emails get read. There are bulk mailing tools that you can use to mail lots of different people at the same time, however these should only be used to contact people who have opted in to your mailing list.

PPC ads
PPC (Pay Per Click) ads are online adverts that you display for a certain period. You then pay depending on how many internet users click on them. PPC ads usually direct people o web page containing more information on your product or service. Google, Bing, Facebook, Amazon, LinkedIn and YouTube are all examples of platforms that use PPC advertising. 

SEO
SEO (search engine optimization) is a strategy used to boost a webpage’s rankings on search engines like Google and Bing. This can make your company look more reputable and can increase visitors to your site. SEO involves using a range of methods including keyword implementation, link building and page speed boosting. It’s often best to hire an SEO agency.

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Reviews
Positive online customer reviews can encourage people to trust your business. Such reviews can be found on platforms such as Google, TripAdvisor and Trust Pilot. Encourage customers to leave positive reviews by sending emails to them after you’ve finished doing business with them.

Mobile app
Creating your own customer app allows you to reach out to existing customers via their smartphones. You can send news updates and promotional offer information via push notifications. You can also track useful information on your customers to improve your marketing. Just make sure that you ask permission to send notifications and track data. 

Telesales
Another way to connect to customers via their phones is to call them. This includes cold calling or carrying out follow up calls to help generate leads to secure sales. You can phone customers yourself, or you can hire a telesales company to handle calls on your behalf. Cold calling is typically more effective with existing or past customers, but can be used to convert new customers. 

Texts
You can also connect with customers via their phones by sending texts. SMS mailing lists are used in a similar fashion to email mailing lists and have a much greater open rate. There are SMS tools you can use to send mass texts. Just be wary that you have less characters to communicate your message via text than when using email. 

Videos
Video marketing has become hugely popular online in the last decade. Videos are the most engaged form of content on social media, and can also make websites and emails more engaging. It’s important that videos look professional, so it’s often worth hiring a video production company. Such videos could take the form of animations, live action videos or a blend of the two. 

Flyers
Flyer printing can be a great promotional strategy for local businesses. You can print business information on these flyers to advertise your services, products or an event. These flyers could be handed out to people on the street, distributed through people’s mailboxes or pinned to public noticeboards. 

Business cards
Business cards are another form of print advertising that is typically used to exchange contact details. Because business cards are so small, it’s possible to carry a pack of business cards around with you at all times. These can then be handed out to potential customers or useful connections if and when you meet them. 

Posters
This traditional form of marketing is still effective to this day. Posts can be hung in various public places and can be used to advertise products, services and events. Using eye-catching visuals, you can grab the attention of passers-by and potentially convert a few customers. 

Billboards
Billboards serve the same purpose as posters, but are much bigger. They are typically located on buildings or on the roadside and are designed to be understood at a glance - dedicated mostly to visuals rather than text. Using billboards, you can build brand awareness and increase leads. Look for billboard space for sale in your area online. 

Trade shows
Trade shows are events in which multiple businesses within a certain industry come together to promote their products and services. Each business has its own stall or booth. Such events are great for both building direct leads and networking. To ensure that your trade show exhibit is successful, make sure that your stall or booth visually stands out. Free samples, demos and contests can be other ways to attract people to your exhibit. 

Launch party
When initially launching your business, you can help build up buzz by hosting a launch party. By inviting prospective customers and influential locals to your party, you can make a lasting impression and get your name out there. Just make sure to invest in food, drink and entertainment so that it truly feels like a party - and so that everyone you invite has a good experience. 

Radio ads
Radio advertising is another great way to build brand awareness and generate leads. This form of marketing is wholly audio-based and typically relies on tricks like jingles, music and memorable voiceovers. There are companies that can help you create a radio advert. You can then approach your local radio station and pay for slots when you want your advert to be played. Some online radio stations and music streaming sites also play audio adverts. 

Newspaper/magazine ads
It’s possible to also promote your business in a newspaper or magazine. This could be via an advert or a written feature (like an article or interview). Get in touch with newspapers and magazines that are relevant to your audience. This could include physical or online publications. 

Packaging
Packaging isn’t just a way of protecting products during transit and storage. It can also be an important form of promotion if you’re selling a product in a physical store. Eye-catching packaging will stand out on the shelf and attract more customers. Work with a packaging design company to create packaging that is unique and that reflects your brand. 

Promotional products
Promotional products are used to build brand awareness and brand loyalty. They are sometimes given out at events or are given out with products, and often contain company information printed on them such as your logo or contact details. Examples include shopping bags, water bottles, mugs, t-shirts, pens, USB sticks, baseball caps, stress balls and fidget spinners.