To Ava (Haylie Duff) and Tanzie Marchetta (Hilary Duff), adult responsibilities are making sure their shoes are in season, getting into the right clubs, and, in Ava’s case, being engaged to the right TV star. Ava and Tanzie are the “face” of Marchetta Cosmetics, the mega-company their late father built from the ground up, and as a consequence they’ve never had to develop any skills beyond looking good. Other than the occasional board meeting or photo shoot, the sisters mostly let their father’s trusted partner, Tommy (Brent Spiner) and CFO Craig (Obba Babatundé), look after the company while their housekeeper, Inez (Maria Conchita Alonso), the only “mother” they’ve ever known, looks after their house.
But when Tommy presents a takeover offer from their father’s arch-rival Fabiella (Anjelica Huston), Tanzie takes a stand. She secretly harbors dreams of becoming a chemist like her dad and shudders at the thought of Fabiella taking over what their father believed in so passionately.
But Ava and Tanzie’s world is turned upside down when an investigative reporter breaks a blockbuster story that one of Marchetta’s best products is a health hazard. He even has footage of a disfigured victim to prove it. Suddenly, the news media is hounding the celebutantes for something other than paparazzi pictures. Their assets are frozen. Their staff flees. Soon, their house and car are gone and the two young women who had the world in the palm of their hand find themselves with nothing but the couture on their backs. Is there even a way around Los Angeles that isn’t in the back of a limo?
Though the easiest option would be to let Fabiella take the company and walk away with millions, the girls realise they’re tougher than that and set out to get to the bottom of the accusations against their dad. With the help of Inez and some new friends – a Marchetta chemist (Marcus Coloma) and a free legal aid attorney (Lukas Haas) – Ava and Tanzie use skills and resources they never knew they had to grow up, clear their father’s name, and in the process, discover who they really are.